Our Faves

CB4 Stories

R/T

Retail Technology — 5 min read

5 Ways to Increase Conversion in Retail & Prevent Store Walkaways

Jasmine Glasheen

A/R

Apparel Retail — 8 min read

5 Amazing Tales of Apparel Retail Comebacks

Francesca Nicasio
CB4 in Action — 4 min read

The Secret to Localizing Assortment the Easy (CB4) Way

Joseph Lee

A/R

Apparel Retail — 8 min read

Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More

Francesca Nicasio

C/E

Customer Experience — 6 min read

How to Energize Your Retail Workforce

Heidi Sax

A/R

Apparel Retail — 4 min read

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

Sandy Smith

A/R

Apparel Retail — 6 min read

How American Eagle is Building the Denim Brand of the Future

Jared Holst
CB4 in Action — 4 min read

3 Ways CB4 Helps Grocers Bring Home the Bacon

Heidi Sax

S/O

Store Operations — 5 min read

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

Francesca Nicasio

A/R

Apparel Retail — 5 min read

5 Ways Lululemon Dominates the World of Athleisure

Jaclyn Trop

A/R

Apparel Retail — 7 min read

7 Tips to Supercharge Your Retail Influencer Strategy

Francesca Nicasio
CB4 in Action — 5 min read

The Secret to Successful Supermarket AI Deployment

Joseph Lee

A/R

Apparel Retail — 4 min read

3 Reasons CB4 is Tailor-Made for Apparel Retail

Heidi Sax
CB4 in Action — 5 min read

5 Retailers Using Tech Incubators to Stay Competitive

Alex Baldinger

C/R

Convenience Retail — 4 min read

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Heidi Sax

A/R

Apparel Retail — 5 min read

Retailers are Joining the Rental Economy. Who Will End Up on Top?

Francesca Nicasio

C/R

Convenience Retail — 5 min read

7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up

Jared Holst

A/R

Apparel Retail — 4 min read

Staying on Top: Highlights of Levi’s Tech Infrastructure

Heidi Sax
CB4 in Action — 4 min read

Why Machine Learning is the Key to Driving Same-Store Sales

Yoni Benshaul

G/R

Grocery Retail — 4 min read

Key Takeaways from CB4’s Interviews with Top Women in Grocery

Sandy Smith

C/E

Customer Experience — 4 min read

7 Things Legacy Retailers Should Know About Digital Native Brands

Jaclyn Trop

A/R

Apparel Retail — 4 min read

3 Ways Fashion Retailers are Using AI for Operational Efficiency

Heidi Sax
CB4 in Action — 2 min read

How Digital Tech is Changing Human Life (and Retail) as We Know it

Heidi Sax

C/R

Convenience Retail — 7 min read

7 Ways to Crush it in Convenience Retail in 2019

Jared Holst

G/R

Grocery Retail — 6 min read

CB4’s 1st Annual Grocery Store Loyalty Awards

Fiona Soltes

R/T

Retail Technology — 3 min read

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

Jaclyn Trop
CB4 in Action — 3 min read

How CB4 Lifts the Burden on Retail IT Teams

Heidi Sax

R/S

Retail Strategy — 4 min read

5 Partnerships That Could Transform Your Local Walgreens

Sandy Smith

R/M

Retail Marketing — 6 min read

5 Ways to Attract Retail’s Conscious Consumer

Alex Baldinger

C/E

Customer Experience — 4 min read

Five Below: What’s Behind this Discount Retailer’s Success?

Jared Holst

A/R

Apparel Retail — 4 min read

3 Types of Data You Need for Killer Clienteling in Fashion Retail

Heidi Sax
CB4 in Action — 4 min read

The 7 Most Common Obstacles to Brick-and-Mortar Execution

Heidi Sax
CB4 in Action — 6 min read

9 Questions to Ask Before Paying for New Retail Technology

Joseph Lee
CB4 in Action — 4 min read

High Impact, Low Ask: How CB4 Creates IT Department Heroes

Heidi Sax

A/R

Apparel Retail — 5 min read

5 Tech Innovations Responsible for H&M’s Turnaround

Francesca Nicasio

G/R

Grocery Retail — 5 min read

3 Grocers Using Tech to Combat Food Waste and Drive Profits

Alex Baldinger

A/R

Apparel Retail — 5 min read

CB4’s 1st Annual Apparel Retail Loyalty Awards

Jaclyn Trop
CB4 in Action — 5 min read

How CB4 Mitigates Loss Across Retail Chains

Heidi Sax

C/R

Convenience Retail — 5 min read

How to Increase Basket Size in Your C-Store

Jared Holst

G/R

Grocery Retail — 4 min read

Food Retailers: Know This Before Investing in a Grocerant

Sandy Smith

G/R

Grocery Retail — 6 min read

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Francesca Nicasio

A/R

Apparel Retail — 7 min read

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

Heidi Sax
CB4 in Action — 7 min read

How Customer Feedback is Driving Our Product Strategy in 2019

Heidi Sax

C/R

Convenience Retail — 5 min read

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

Justin Petrillo

C/E

Customer Experience — 4 min read

The Rise of the Grocery CX Officer & Implications for the Industry

Fiona Soltes

C/R

Convenience Retail — 5 min read

4 Cutting-Edge Technologies to Curb C-Store Theft

Sandy Smith

A/R

Apparel Retail — 6 min read

How Nike Slayed 2018, and Takeaways for Fashion Retailers

Alex Baldinger

R/S

Retail Strategy — 4 min read

How International Retailers are Digitizing Customer Experience

Fiona Soltes
CB4 in Action — 6 min read

How CB4 Keeps Convenience Stores Competitive

Heidi Sax

C/E

Customer Experience — 5 min read

Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps

Sandy Smith

R/T

Retail Technology — 4 min read

How Top Retailers Use Mobile Tech to Boost Employee Motivation

Fiona Soltes

C/R

Convenience Retail — 5 min read

CB4’s 1st Annual Convenience Store Loyalty Awards

Jared Holst
CB4 in Action — 4 min read

The Lost Sales Calculator: What It Is & Why We Built It

Heidi Sax

R/S

Retail Strategy — 3 min read

Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019

Jaclyn Trop
CB4 in Action — 5 min read

How CB4 Retailers Use Tech to Enable Store Managers

Heidi Sax

G/R

Grocery Retail — 6 min read

The High Cost of Grocery Store Shrink, and What to do About It

Sandy Smith

G/R

Grocery Retail — 5 min read

Naming a Product “Corn Knuckles” and Other Private Label Pitfalls

Jared Holst

G/R

Grocery Retail — 7 min read

6 Ways to Improve Grocery Store Profit Margins with Technology

Francesca Nicasio
CB4 in Action — 2 min read

Kohl’s x CB4 NRF Panel: How to Satisfy Mission-Driven Shoppers

Fiona Soltes

R/T

Retail Technology — 4 min read

How Alibaba & TMIC Help Retailers Capitalize on Local Demand

Vittorio Bollo
CB4 in Action — 4 min read

How CB4 Improves Communication in Retail

Heidi Sax

C/R

Convenience Retail — 5 min read

How to Convert Fuel Shoppers & Increase Convenience Store Sales

Jared Holst

S/O

Store Operations — 5 min read

How to Cut Costs Without Sacrificing Customer Experience in Retail

Heidi Sax
CB4 in Action — 4 min read

3 Things We Learned Working with Convenience Store Managers

Matthew McAlister

A/R

Apparel Retail — 4 min read

Workforce Management Techniques for Today’s Fashion Retailers

Anne Miller
CB4 in Action — 5 min read

5 Ways CB4 Improves Pharmacy Same-Store Sales

Matthew McAlister

G/R

Grocery Retail — 5 min read

The Future of Grocery Technology: Level Up or Get Left Behind

Joseph Lee

R/T

Retail Technology — 4 min read

How Tech-Savvy Operations Teams Keep Pace in Fast Fashion

Hanna Neier
CB4 in Action — 3 min read

Top Performers Reports: A Retail Blind Spot

Yoni Benshaul

R/S

Retail Strategy — 5 min read

5 Retail Technology Investments that Could Have Saved Sears

Matthew Zeidenberg

R/M

Retail Marketing — 4 min read

How Tilly’s Used Augmented Reality to Increase Foot Traffic

Vittorio Bollo

G/R

Grocery Retail — 5 min read

How Grocery Store Operations Teams Lead Customer Experience

Anne Miller

C/R

Convenience Retail — 3 min read

3 Examples of Convenience Store Software that Increase Sales

Matthew McAlister

S/R

Specialty Retail — 4 min read

Wholesale Store Innovation: Sam’s Club Takes the Lead

AJ Ogundimu

A/R

Apparel Retail — 3 min read

Smart Fitting Rooms: Mango & Ralph Lauren Get Wise

Beth Osborne

R/T

Retail Technology — 3 min read

Total Immersion: Walmart’s VR Retail Training

AJ Ogundimu

R/T

Retail Technology — 6 min read

3 (Non-Marketing) Ways to Use Big Data in Retail

Heidi Sax

R/S

Retail Strategy — 5 min read

Discount Stores: Why We Love Them and What Retailers Can Learn

Heidi Sax

A/R

Apparel Retail — 6 min read

Outlet Store Challenges: The DIESEL Store Interview

Jessica Amodeo

R/S

Retail Strategy — 3 min read

Delivery in Retail: How Brick-and-Mortar Can Get the Edge

AJ Ogundimu

R/M

Retail Marketing — 3 min read

Retail Social Media: Harvesting Likes, Sales and Impressions

AJ Ogundimu

R/S

Retail Strategy — 4 min read

Omnichannel Retail and the New Role of Stores

Beth Osborne

R/S

Retail Strategy — 3 min read

The Fall of Sears: A Failure to Adapt to Changing Retail Trends

AJ Ogundimu

R/S

Retail Strategy — 6 min read

5 Misconceptions About Amazon Go and the Future of Retail

Heidi Sax

R/M

Retail Marketing — 3 min read

Retail Mobile Apps: The Case for (and Against)

AJ Ogundimu

R/M

Retail Marketing — 4 min read

IoT in Retail: Changing the Customer Acquisition Landscape

Beth Osborne

R/T

Retail Technology — 3 min read

The AI Assistant Revolution Comes to Retail

AJ Ogundimu

C/E

Customer Experience — 3 min read

Custom Retail in the World of Sporting Goods

AJ Ogundimu

R/T

Retail Technology — 5 min read

Retail Supply Chains Just Got Smarter: AI and the Supply Chain

Beth Osborne

R/T

Retail Technology — 3 min read

Smarter Systems: AI and Machine Learning in Retail

AJ Ogundimu

R/T

Retail Technology — 3 min read

Innovations in Pharmacy: How Tech is Revolutionizing the Drugstore

AJ Ogundimu

C/E

Customer Experience — 3 min read

AI and the Customer Experience: Today and Beyond

Beth Osborne

G/R

Grocery Retail — 3 min read

Robotic Shopping Carts Are Here (To Stay?)

Heidi Sax

R/S

Retail Strategy — 3 min read

In-Store Innovation: Lessons from the Apple Store

AJ Ogundimu

R/M

Retail Marketing — 3 min read

Retail IoT: Tailored In-Store Experiences and Precise Messaging

Beth Osborne

C/E

Customer Experience — 4 min read

Retail IoT Solutions Impacting the In-Store Customer Experience

Beth Osborne

C/R

Convenience Retail — 5 min read

Will Self Service Checkouts Boost Your Business?

Heidi Sax

A/R

Apparel Retail — 6 min read

Clienteling: Retail Realness with Dorian Nicholson

Jessica Amodeo

C/R

Convenience Retail — 3 min read

C-Store Stories: The Evolving Face of Circle K

AJ Ogundimu

R/T

Retail Technology — 4 min read

Retail Store Automation: Embracing Machines and Humans Alike

Heidi Sax
CB4 in Action — 2 min read

The Limitations of Traditional Retail Business Analytics

Yoni Benshaul

A/R

Apparel Retail — 7 min read

Inside Store Operations: Denimwall, the South Beach Interview

Jessica Amodeo

C/E

Customer Experience — 4 min read

Store Planning: The Changing Face of Retail Store Formats

Brianna Ahearn

C/E

Customer Experience — 3 min read

Customization in Retail: A Whole New World

AJ Ogundimu

C/R

Convenience Retail — 3 min read

Peak Convenience: Mobile Ordering in Convenience Stores

Brianna Ahearn

R/T

Retail Technology — 3 min read

Personalization and Artificial Intelligence in Luxury Retail

AJ Ogundimu

G/R

Grocery Retail — 3 min read

How Kroger is Staying On Top of Grocery Store Technology Trends

AJ Ogundimu

R/T

Retail Technology — 4 min read

Technology In Retail Stores: A Double Edged Sword

Brianna Ahearn

C/E

Customer Experience — 3 min read

VR & AR in Retail: Better Customer Experience Through Technology

AJ Ogundimu

C/E

Customer Experience — 3 min read

Using Experiential Retail to Create Memorable Brand Experiences

Brianna Ahearn

R/T

Retail Technology — 3 min read

Blockchain in Retail: Applications Beyond Crypto

AJ Ogundimu

A/R

Apparel Retail — 6 min read

Inside Store Operations: The G-Star RAW Interview

Jessica Amodeo

R/T

Retail Technology — 3 min read

How In-Store Technology Empowers Retail Operations Teams

AJ Ogundimu

R/M

Retail Marketing — 3 min read

How to Use A Customer Loyalty Program to Increase Sales

Brianna Ahearn

A/R

Apparel Retail — 3 min read

How Technology Inspired and Drove Fast Fashion’s Meteoric Rise

AJ Ogundimu

C/E

Customer Experience — 3 min read

Gamification in Retail: Delighting Shoppers & Store Teams Alike

AJ Ogundimu

R/M

Retail Marketing — 3 min read

Paper Coupons: Still Relevant for Retailers in a Digital World?

Brianna Ahearn

R/T

Retail Technology — 3 min read

What Amazon’s Brick-and-Mortar Bet Means for Retail

AJ Ogundimu

S/O

Store Operations — 3 min read

How One Retailer’s Productivity Point System Failed Employees

Jessica Amodeo

R/T

Retail Technology — 4 min read

Speak and Shop: How IT Teams Use Retail Voice Technology

Brianna Ahearn

C/E

Customer Experience — 4 min read

Killer Retail Apps that Improve the In-Store Experience

Brianna Ahearn

S/O

Store Operations — 4 min read

4 Retail Inventory Mistakes and How to Fix Them

Kathryn Thompson

G/R

Grocery Retail — 5 min read

What You Need to Know About Grocery Store Technology

Brianna Ahearn

R/S

Retail Strategy — 4 min read

Cannibalism and Complementary Effects in Retail

Irad Ben Gal

R/T

Retail Technology — 4 min read

How Retail Technology Investments Improve Same-Store Growth

Brianna Ahearn

C/E

Customer Experience — 5 min read

What is Boring Retail? And How to Avoid It in Your Stores

Brianna Ahearn

R/M

Retail Marketing — 4 min read

Tracking Promotions Across Your Retail Chain

Brianna Ahearn

R/M

Retail Marketing — 3 min read

How to Improve Same-Store Sales Using Promotions

Brianna Ahearn

C/E

Customer Experience — 4 min read

Why Do Retail Customers Prefer an In-Store Experience?

Brianna Ahearn

R/T

Retail Technology — 2 min read

Novelty Detection: Finding New Classes of Anomalies in Complex Processes

Irad Ben Gal

R/T

Retail Technology — 3 min read

Kohl’s Geek Day 2018, The Future of Retail Technology

Emily Sinzer

R/S

Retail Strategy — 4 min read

Know This: Demand Patterns vs. Purchasing Patterns in Retail

Irad Ben Gal

R/S

Retail Strategy — 3 min read

The Challenges of Time-Series Forecasting in Retail

Irad Ben Gal

C/R

Convenience Retail — 2 min read

The Challenge of Solving Operational Issues in C-Stores

Meryl Tevrizian

R/S

Retail Strategy — 3 min read

Aggregated Market Basket Analysis and Tricky Analytics

Irad Ben Gal

R/S

Retail Strategy — 2 min read

Retail Analytics – How Granular Should You Get?

Irad Ben Gal

R/S

Retail Strategy — 2 min read

How Conventional Sales Benchmarking Fails Retail Analytics

Irad Ben Gal