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5 New Rules for Retailing in a Recession

Store Operations
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8 min read
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What Happened When I Used CB4’s AI Engine to Predict US Covid-19 Outbreaks

CB4 in Action
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5 min read
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3 Most Common Ways Stores Frustrate Mission-Driven Shoppers

CB4 in Action
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4 min read

CB4 Stories

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Retail News & Trends — 6 min read

Retail’s Reopening Numbers: The Truth Behind the Headlines

Heidi Sax
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Retail News & Trends — 5 min read

3 Realizations on the E-Commerce Shopping Experience in COVID

Heidi Sax
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Retail News & Trends — 4 min read

Covid Retail Restructurings: Just in Time or Too Little Too Late?

Joseph Lee
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CB4 in Action — 5 min read

10 Things I Learned Leading a Remote Team Through the Pandemic

Matthew McAlister
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How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

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Retail News & Trends — 5 min read

Retailers Form 3 Unconventional Partnerships to Beat Coronavirus

Heidi Sax
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Retail News & Trends — 5 min read

Harder, Better, Faster, Stronger: Covid & Pharmacy Retail

Joseph Lee
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Retail News & Trends — 6 min read

Grocery Shopping in the Time of Corona: It’s Awful

Matthew McAlister
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Retail News & Trends — 21 min read

How Retailers Are Responding to COVID-19: A Timeline

Heidi Sax
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This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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CB4 in Action — 5 min read

What Happened When I Used CB4’s AI Engine to Predict US Covid-19 Outbreaks

Daniel Halpern
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Retail News & Trends — 4 min read

How Retail is Readying for a Post-Pandemic Rebound

Heidi Sax
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Retail News & Trends — 5 min read

5 Ways Grocers are Protecting Their Store Teams Through the Pandemic

Joseph Lee
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Store Operations — 8 min read

5 New Rules for Retailing in a Recession

Heidi Sax
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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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Store Operations — 4 min read

How to Support Your Grocery Staff During Coronavirus

Matthew McAlister
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Retail Technology — 6 min read

3 Reasons Why Gamification Is Everything in Retail Technology

Francesca Nicasio
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Retail Technology — 4 min read

Privacy v. Personalization: How Retailers Like IKEA Walk the Line

Jaclyn Trop
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Retail Technology — 6 min read

9 Ways to Train Your Retail Store Staff… For Real

Francesca Nicasio
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Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

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Retail Technology — 7 min read

5 “Wow” Moments from My Visit to Nordstrom’s New NYC Flagship

Heidi Sax
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Store Operations — 4 min read

Retail Store Audits: Pitfalls to Avoid Before, During, & After Your Audit

Francesca Nicasio
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Retail News & Trends — 4 min read

3 Reasons Why Dollar Stores Are On The Rise

Sandy Smith
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Store Operations — 4 min read

Expert Spotlight: 3 Big Ideas from My Interview with The Retail Doctor

Heidi Sax
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In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

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Retail News & Trends — 4 min read

3 Things Traditional Retailers Can Do To Capture Sneakerheads Like Me

Matthew McAlister
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CB4 in Action — 4 min read

5 Key Takeaways from CB4’s NRF 2020 Big Ideas Panel

Fiona Soltes
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Retail Technology — 5 min read

Watch the Throne: Can Wegmans Become King of New York?

Joseph Lee
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Retail Technology — 5 min read

The Very Hungry Carter-pillar: How Carter’s Ate Up the Competition

Francesca Nicasio
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In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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Retail News & Trends — 5 min read

Conscious Capitalism: Retailers Reaping the Benefits?

Jared Holst
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CB4 in Action — 4 min read

Results Not Reports. Why Store Managers Love CB4.

Joseph Lee
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Retail News & Trends — 5 min read

5 Strategies for Victoria’s Secret in 2020

Jasmine Glasheen
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CB4 in Action — 4 min read

3 Most Common Ways Stores Frustrate Mission-Driven Shoppers

Heidi Sax
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In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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Retail News & Trends — 9 min read

Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders

Heidi Sax
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Retail News & Trends — 5 min read

Year in Review: Most Epic Retail Collaborations of 2019

Jaclyn Trop
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Retail News & Trends — 5 min read

C-Store Rebranding in 2019: Chains Weigh Opportunities and Risks

Sandy Smith
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Store Operations — 5 min read

The Anatomy of a Winning Pop-Up Shop

Jaclyn Trop
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In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

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Retail News & Trends — 6 min read

Thoughts on GameStop by Someone Who Loved GameStop

Matthew McAlister
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Retail News & Trends — 4 min read

How Retailers Are Thriving in The Resale Economy

Jasmine Glasheen
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Retail News & Trends — 8 min read

Expert Spotlight: 5 Big Ideas from my Interview with KIZER & BENDER

Heidi Sax
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Retail News & Trends — 6 min read

The Recipe for Successful Alternate Format Grocery Stores

Sandy Smith
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In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

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Retail Technology — 5 min read

Retail Store Heat Mapping: Hot or Not?

Jared Holst
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Store Operations — 5 min read

5 Ways to Increase Conversion in Retail & Prevent Store Walkaways

Jasmine Glasheen
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Retail News & Trends — 8 min read

5 Amazing Tales of Apparel Retail Comebacks

Francesca Nicasio
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CB4 in Action — 4 min read

The Secret to Localizing Assortment the Easy (CB4) Way

Joseph Lee
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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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Retail News & Trends — 8 min read

Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More

Francesca Nicasio
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Retail Technology — 6 min read

How to Energize Your Retail Workforce

Heidi Sax
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Retail Technology — 4 min read

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

Sandy Smith
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Retail News & Trends — 6 min read

How American Eagle is Building the Denim Brand of the Future

Jared Holst
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In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

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CB4 in Action — 4 min read

3 Ways CB4 Helps Grocers Bring Home the Bacon

Heidi Sax
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Store Operations — 5 min read

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

Francesca Nicasio
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Retail Technology — 5 min read

5 Ways Lululemon Dominates the World of Athleisure

Jaclyn Trop
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Retail News & Trends — 7 min read

7 Tips to Supercharge Your Retail Influencer Strategy

Francesca Nicasio
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In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

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Retail Technology — 5 min read

The Secret to Successful Supermarket AI Deployment

Joseph Lee
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CB4 in Action — 4 min read

3 Reasons CB4 is Tailor-Made for Apparel Retail

Heidi Sax
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CB4 in Action — 5 min read

5 Retailers Using Tech Incubators to Stay Competitive

Alex Baldinger
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Store Operations — 4 min read

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Heidi Sax
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Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

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Retail News & Trends — 5 min read

Retailers are Joining the Rental Economy. Who Will End Up on Top?

Francesca Nicasio
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Retail Technology — 5 min read

7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up

Jared Holst
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CB4 in Action — 4 min read

Staying on Top: Highlights of Levi’s Tech Infrastructure

Heidi Sax
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CB4 in Action — 4 min read

Why Machine Learning is the Key to Driving Same-Store Sales

Yoni Benshaul
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Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and s...

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Retail News & Trends — 4 min read

Key Takeaways from CB4’s Interviews with Top Women in Grocery

Sandy Smith
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Retail News & Trends — 4 min read

7 Things Legacy Retailers Should Know About Digital Native Brands

Jaclyn Trop
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Retail Technology — 4 min read

3 Ways Fashion Retailers are Using AI for Operational Efficiency

Heidi Sax
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CB4 in Action — 2 min read

How Digital Tech is Changing Human Life (and Retail) as We Know it

Heidi Sax
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We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

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Store Operations — 7 min read

7 Ways to Crush it in Convenience Retail in 2019

Jared Holst
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Retail News & Trends — 6 min read

CB4’s 1st Annual Grocery Store Loyalty Awards

Fiona Soltes
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Retail Technology — 3 min read

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

Jaclyn Trop
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CB4 in Action — 3 min read

How CB4 Lifts the Burden on Retail IT Teams

Heidi Sax
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Covid-19 is causing consumer behavior to change dramatically across your chain and across our grocery customer base. Wat...

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Retail News & Trends — 4 min read

5 Partnerships That Could Transform Your Local Walgreens

Sandy Smith
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Retail News & Trends — 6 min read

5 Ways to Attract Retail’s Conscious Consumer

Alex Baldinger
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Retail News & Trends — 4 min read

Five Below: What’s Behind this Discount Retailer’s Success?

Jared Holst
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Retail Technology — 4 min read

3 Types of Data You Need for Killer Clienteling in Fashion Retail

Heidi Sax
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We surveyed 1,108 shoppers in the US to learn how shoppers are perceiving their in-store experiences throughout the pand...

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CB4 in Action — 4 min read

The 7 Most Common Obstacles to Brick-and-Mortar Execution

Heidi Sax
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CB4 in Action — 6 min read

9 Questions to Ask Before Paying for New Retail Technology

Joseph Lee
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CB4 in Action — 4 min read

High Impact, Low Ask: How CB4 Creates IT Department Heroes

Heidi Sax
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Retail Technology — 5 min read

5 Tech Innovations Responsible for H&M’s Turnaround

Francesca Nicasio
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In this report, 83 retail leaders reveal their plans and pains as they operate brick-and-mortar stores through the pande...

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Retail Technology — 5 min read

3 Grocers Using Tech to Combat Food Waste and Drive Profits

Alex Baldinger
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Retail News & Trends — 5 min read

CB4’s 1st Annual Apparel Retail Loyalty Awards

Jaclyn Trop
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CB4 in Action — 5 min read

How CB4 Mitigates Loss Across Retail Chains

Heidi Sax
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Store Operations — 5 min read

How to Increase Basket Size in Your C-Store

Jared Holst
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How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

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Store Operations — 4 min read

Food Retailers: Know This Before Investing in a Grocerant

Sandy Smith
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Store Operations — 6 min read

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Francesca Nicasio
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Store Operations — 7 min read

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

Heidi Sax
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CB4 in Action — 7 min read

How Customer Feedback is Driving Our Product Strategy in 2019

Heidi Sax
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This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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Retail Technology — 5 min read

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

Justin Petrillo
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Retail News & Trends — 4 min read

The Rise of the Grocery CX Officer & Implications for the Industry

Fiona Soltes
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Retail Technology — 5 min read

4 Cutting-Edge Technologies to Curb C-Store Theft

Sandy Smith
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Retail News & Trends — 6 min read

How Nike Slayed 2018, and Takeaways for Fashion Retailers

Alex Baldinger
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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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Retail Technology — 4 min read

How International Retailers are Digitizing Customer Experience

Fiona Soltes
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CB4 in Action — 6 min read

How CB4 Keeps Convenience Stores Competitive

Heidi Sax
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Retail News & Trends — 5 min read

Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps

Sandy Smith
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Retail Technology — 4 min read

How Top Retailers Use Mobile Tech to Boost Employee Motivation

Fiona Soltes
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Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

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Retail News & Trends — 5 min read

CB4’s 1st Annual Convenience Store Loyalty Awards

Jared Holst
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CB4 in Action — 4 min read

The Lost Sales Calculator: What It Is & Why We Built It

Heidi Sax
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Retail News & Trends — 3 min read

Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019

Jaclyn Trop
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CB4 in Action — 5 min read

How CB4 Retailers Use Tech to Enable Store Managers

Heidi Sax
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In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

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Store Operations — 6 min read

The High Cost of Grocery Store Shrink, and What to do About It

Sandy Smith
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Store Operations — 5 min read

Naming a Product “Corn Knuckles” and Other Private Label Pitfalls

Jared Holst
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Retail Technology — 7 min read

6 Ways to Improve Grocery Store Profit Margins with Technology

Francesca Nicasio
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Retail Technology — 3 min read

How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)

Jaclyn Trop
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In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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CB4 in Action — 2 min read

Kohl’s x CB4 NRF Panel: How to Satisfy Mission-Driven Shoppers

Fiona Soltes
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Retail News & Trends — 4 min read

How Alibaba & TMIC Help Retailers Capitalize on Local Demand

Vittorio Bollo
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CB4 in Action — 4 min read

How CB4 Improves Communication in Retail

Heidi Sax
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Retail Technology — 5 min read

How to Convert Fuel Shoppers & Increase Convenience Store Sales

Jared Holst
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In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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Store Operations — 5 min read

How to Cut Costs Without Sacrificing Customer Experience in Retail

Heidi Sax
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CB4 in Action — 4 min read

3 Things We Learned Working with Convenience Store Managers

Matthew McAlister
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Store Operations — 4 min read

Workforce Management Techniques for Today’s Fashion Retailers

Anne Miller
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CB4 in Action — 5 min read

5 Ways CB4 Improves Pharmacy Same-Store Sales

Matthew McAlister
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In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

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Retail Technology — 5 min read

The Future of Grocery Technology: Level Up or Get Left Behind

Joseph Lee
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Retail Technology — 4 min read

How Tech-Savvy Operations Teams Keep Pace in Fast Fashion

Hanna Neier
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CB4 in Action — 3 min read

Top Performers Reports: A Retail Blind Spot

Yoni Benshaul
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Retail Technology — 5 min read

5 Retail Technology Investments that Could Have Saved Sears

Matthew Zeidenberg
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In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

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Retail Technology — 4 min read

How Tilly’s Used Augmented Reality to Increase Foot Traffic

Vittorio Bollo
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Store Operations — 5 min read

How Grocery Store Operations Teams Lead Customer Experience

Anne Miller
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Retail Technology — 3 min read

3 Examples of Convenience Store Software that Increase Sales

Matthew McAlister
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Retail Technology — 4 min read

Wholesale Store Innovation: Sam’s Club Takes the Lead

AJ Ogundimu
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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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Retail Technology — 3 min read

Smart Fitting Rooms: Mango & Ralph Lauren Get Wise

Beth Osborne
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Retail Technology — 3 min read

Total Immersion: Walmart’s VR Retail Training

AJ Ogundimu
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Retail Technology — 6 min read

3 (Non-Marketing) Ways to Use Big Data in Retail

Heidi Sax
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Retail Technology — 5 min read

Discount Stores: Why We Love Them and What Retailers Can Learn

Heidi Sax
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In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

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Store Operations — 6 min read

Outlet Store Challenges: The DIESEL Store Interview

Jessica Amodeo
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Store Operations — 3 min read

Delivery in Retail: How Brick-and-Mortar Can Get the Edge

AJ Ogundimu
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Retail Technology — 3 min read

Retail Social Media: Harvesting Likes, Sales and Impressions

AJ Ogundimu
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Store Operations — 4 min read

Omnichannel Retail and the New Role of Stores

Beth Osborne
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In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

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Retail Technology — 3 min read

The Fall of Sears: A Failure to Adapt to Changing Retail Trends

AJ Ogundimu
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Retail Technology — 6 min read

5 Misconceptions About Amazon Go and the Future of Retail

Heidi Sax
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Retail Technology — 3 min read

Retail Mobile Apps: The Case for (and Against)

AJ Ogundimu
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Retail Technology — 4 min read

IoT in Retail: Changing the Customer Acquisition Landscape

Beth Osborne
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Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

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Retail Technology — 3 min read

The AI Assistant Revolution Comes to Retail

AJ Ogundimu
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Retail Technology — 3 min read

Custom Retail in the World of Sporting Goods

AJ Ogundimu
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Retail Technology — 5 min read

Retail Supply Chains Just Got Smarter: AI and the Supply Chain

Beth Osborne
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Retail Technology — 3 min read

Smarter Systems: AI and Machine Learning in Retail

AJ Ogundimu
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Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and s...

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Retail Technology — 3 min read

Innovations in Pharmacy: How Tech is Revolutionizing the Drugstore

AJ Ogundimu
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Retail Technology — 3 min read

AI and the Customer Experience: Today and Beyond

Beth Osborne
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Retail Technology — 3 min read

Robotic Shopping Carts Are Here (To Stay?)

Heidi Sax
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Store Operations — 3 min read

In-Store Innovation: Lessons from the Apple Store

AJ Ogundimu
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We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

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Retail Technology — 3 min read

Retail IoT: Tailored In-Store Experiences and Precise Messaging

Beth Osborne
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Store Operations — 4 min read

Retail IoT Solutions Impacting the In-Store Customer Experience

Beth Osborne
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Retail Technology — 5 min read

Will Self Service Checkouts Boost Your Business?

Heidi Sax
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Store Operations — 6 min read

Clienteling: Retail Realness with Dorian Nicholson

Jessica Amodeo
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Covid-19 is causing consumer behavior to change dramatically across your chain and across our grocery customer base. Wat...

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Store Operations — 3 min read

C-Store Stories: The Evolving Face of Circle K

AJ Ogundimu
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Retail Technology — 4 min read

Retail Store Automation: Embracing Machines and Humans Alike

Heidi Sax
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CB4 in Action — 2 min read

The Limitations of Traditional Retail Business Analytics

Yoni Benshaul
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Store Operations — 7 min read

Inside Store Operations: Denimwall, the South Beach Interview

Jessica Amodeo
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We surveyed 1,108 shoppers in the US to learn how shoppers are perceiving their in-store experiences throughout the pand...

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Store Operations — 4 min read

Store Planning: The Changing Face of Retail Store Formats

Brianna Ahearn
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Store Operations — 3 min read

Customization in Retail: A Whole New World

AJ Ogundimu
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Retail Technology — 3 min read

Peak Convenience: Mobile Ordering in Convenience Stores

Brianna Ahearn
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Retail Technology — 3 min read

Personalization and Artificial Intelligence in Luxury Retail

AJ Ogundimu
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In this report, 83 retail leaders reveal their plans and pains as they operate brick-and-mortar stores through the pande...

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Retail Technology — 3 min read

How Kroger is Staying On Top of Grocery Store Technology Trends

AJ Ogundimu
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Retail Technology — 4 min read

Technology In Retail Stores: A Double Edged Sword

Brianna Ahearn
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Retail Technology — 3 min read

VR & AR in Retail: Better Customer Experience Through Technology

AJ Ogundimu
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Retail Technology — 3 min read

Using Experiential Retail to Create Memorable Brand Experiences

Brianna Ahearn
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How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

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Retail Technology — 3 min read

Blockchain in Retail: Applications Beyond Crypto

AJ Ogundimu
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Store Operations — 6 min read

Inside Store Operations: The G-Star RAW Interview

Jessica Amodeo
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Retail Technology — 3 min read

How In-Store Technology Empowers Retail Operations Teams

AJ Ogundimu
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Retail Technology — 3 min read

How to Use A Customer Loyalty Program to Increase Sales

Brianna Ahearn
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This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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Retail Technology — 3 min read

How Technology Inspired and Drove Fast Fashion’s Meteoric Rise

AJ Ogundimu
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Retail Technology — 3 min read

Gamification in Retail: Delighting Shoppers & Store Teams Alike

AJ Ogundimu
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Retail Technology — 3 min read

Paper Coupons: Still Relevant for Retailers in a Digital World?

Brianna Ahearn
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Retail Technology — 3 min read

What Amazon’s Brick-and-Mortar Bet Means for Retail

AJ Ogundimu
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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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Store Operations — 3 min read

How One Retailer’s Productivity Point System Failed Employees

Jessica Amodeo
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Retail Technology — 4 min read

Speak and Shop: How IT Teams Use Retail Voice Technology

Brianna Ahearn
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Retail Technology — 4 min read

Killer Retail Apps that Improve the In-Store Experience

Brianna Ahearn
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Store Operations — 4 min read

4 Retail Inventory Mistakes and How to Fix Them

Kathryn Thompson
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Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

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Retail Technology — 5 min read

What You Need to Know About Grocery Store Technology

Brianna Ahearn
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Retail Technology — 4 min read

Cannibalism and Complementary Effects in Retail

Irad Ben Gal
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Retail Technology — 4 min read

How Retail Technology Investments Improve Same-Store Growth

Brianna Ahearn
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Store Operations — 5 min read

What is Boring Retail? And How to Avoid It in Your Stores

Brianna Ahearn
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In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

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Store Operations — 4 min read

Tracking Promotions Across Your Retail Chain

Brianna Ahearn
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Store Operations — 3 min read

How to Improve Same-Store Sales Using Promotions

Brianna Ahearn
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Retail News & Trends — 4 min read

Why Do Retail Customers Prefer an In-Store Experience?

Brianna Ahearn
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Retail Technology — 2 min read

Novelty Detection: Finding New Classes of Anomalies in Complex Processes

Irad Ben Gal
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In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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Retail Technology — 3 min read

Kohl’s Geek Day 2018, The Future of Retail Technology

Emily Sinzer
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Retail Technology — 4 min read

Know This: Demand Patterns vs. Purchasing Patterns in Retail

Irad Ben Gal
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Retail Technology — 3 min read

The Challenges of Time-Series Forecasting in Retail

Irad Ben Gal
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Store Operations — 2 min read

The Challenge of Solving Operational Issues in C-Stores

Meryl Tevrizian
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In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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Retail Technology — 3 min read

Aggregated Market Basket Analysis and Tricky Analytics

Irad Ben Gal
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Retail Technology — 2 min read

Retail Analytics – How Granular Should You Get?

Irad Ben Gal
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Retail Technology — 2 min read

How Conventional Sales Benchmarking Fails Retail Analytics

Irad Ben Gal
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CB4. 311 West 43rd St, Floor 12, New York, NY 10036 USA

Phone: 646 776 0293

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We surveyed 1,108 shoppers in the US to learn how shoppers are perceiving their in-store experiences throughout the pandemic.

We surveyed 1,108 shoppers in the US to learn how shoppers...