Blog - CB4

CB4 Stories

CB4 in Action — 4 min read

3 Most Common Ways Stores Frustrate Mission-Driven Shoppers

Heidi Sax

R/T

Retail Technology — 9 min read

Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders

Heidi Sax

160

R/M

Retail Marketing — 5 min read

Year in Review: Most Epic Retail Collaborations of 2019

Jaclyn Trop

260

C/R

Convenience Retail — 5 min read

C-Store Rebranding in 2019: Chains Weigh Opportunities and Risks

Sandy Smith

269

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

WATCH THE VIDEO

A/R

Apparel Retail — 5 min read

The Anatomy of a Winning Pop-Up Shop

Jaclyn Trop

292

C/E

Customer Experience — 6 min read

Thoughts on GameStop by Someone Who Loved GameStop

Matthew McAlister

398

A/R

Apparel Retail — 4 min read

How Retailers Are Thriving in The Resale Economy

Jasmine Glasheen

363

C/E

Customer Experience — 8 min read

Expert Spotlight: 5 Big Ideas from my Interview with KIZER & BENDER

Heidi Sax

459

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

GET THE SURVEY

G/R

Grocery Retail — 6 min read

The Recipe for Successful Alternate Format Grocery Stores

Sandy Smith

381

R/T

Retail Technology — 5 min read

Retail Store Heat Mapping: Hot or Not?

Jared Holst

477

R/T

Retail Technology — 5 min read

5 Ways to Increase Conversion in Retail & Prevent Store Walkaways

Jasmine Glasheen

437

A/R

Apparel Retail — 8 min read

5 Amazing Tales of Apparel Retail Comebacks

Francesca Nicasio

436

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

GET THE SURVEY

CB4 in Action — 4 min read

The Secret to Localizing Assortment the Easy (CB4) Way

Joseph Lee

483

A/R

Apparel Retail — 8 min read

Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More

Francesca Nicasio

558

C/E

Customer Experience — 6 min read

How to Energize Your Retail Workforce

Heidi Sax

1115

A/R

Apparel Retail — 4 min read

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

Sandy Smith

368

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

A/R

Apparel Retail — 6 min read

How American Eagle is Building the Denim Brand of the Future

Jared Holst

435

CB4 in Action — 4 min read

3 Ways CB4 Helps Grocers Bring Home the Bacon

Heidi Sax

371

S/O

Store Operations — 5 min read

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

Francesca Nicasio

342

A/R

Apparel Retail — 5 min read

5 Ways Lululemon Dominates the World of Athleisure

Jaclyn Trop

553

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

GET THE report

A/R

Apparel Retail — 7 min read

7 Tips to Supercharge Your Retail Influencer Strategy

Francesca Nicasio

398

CB4 in Action — 5 min read

The Secret to Successful Supermarket AI Deployment

Joseph Lee

459

A/R

Apparel Retail — 4 min read

3 Reasons CB4 is Tailor-Made for Apparel Retail

Heidi Sax

358

CB4 in Action — 5 min read

5 Retailers Using Tech Incubators to Stay Competitive

Alex Baldinger

511

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

GET THE SURVEY

C/R

Convenience Retail — 4 min read

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Heidi Sax

519

A/R

Apparel Retail — 5 min read

Retailers are Joining the Rental Economy. Who Will End Up on Top?

Francesca Nicasio

545

C/R

Convenience Retail — 5 min read

7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up

Jared Holst

510

A/R

Apparel Retail — 4 min read

Staying on Top: Highlights of Levi’s Tech Infrastructure

Heidi Sax

824

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

GET THE SURVEY

CB4 in Action — 4 min read

Why Machine Learning is the Key to Driving Same-Store Sales

Yoni Benshaul

424

G/R

Grocery Retail — 4 min read

Key Takeaways from CB4’s Interviews with Top Women in Grocery

Sandy Smith

309

C/E

Customer Experience — 4 min read

7 Things Legacy Retailers Should Know About Digital Native Brands

Jaclyn Trop

348

A/R

Apparel Retail — 4 min read

3 Ways Fashion Retailers are Using AI for Operational Efficiency

Heidi Sax

374

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

GET THE SURVEY

CB4 in Action — 2 min read

How Digital Tech is Changing Human Life (and Retail) as We Know it

Heidi Sax

295

C/R

Convenience Retail — 7 min read

7 Ways to Crush it in Convenience Retail in 2019

Jared Holst

506

G/R

Grocery Retail — 6 min read

CB4’s 1st Annual Grocery Store Loyalty Awards

Fiona Soltes

385

R/T

Retail Technology — 3 min read

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

Jaclyn Trop

323

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

GET THE SURVEY

CB4 in Action — 3 min read

How CB4 Lifts the Burden on Retail IT Teams

Heidi Sax

256

R/S

Retail Strategy — 4 min read

5 Partnerships That Could Transform Your Local Walgreens

Sandy Smith

334

R/M

Retail Marketing — 6 min read

5 Ways to Attract Retail’s Conscious Consumer

Alex Baldinger

340

C/E

Customer Experience — 4 min read

Five Below: What’s Behind this Discount Retailer’s Success?

Jared Holst

358

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

GET THE WHITEPAPER

A/R

Apparel Retail — 4 min read

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

A/R

Apparel Retail — 5 min read

5 Tech Innovations Responsible for H&M’s Turnaround

Francesca Nicasio

481

G/R

Grocery Retail — 5 min read

3 Grocers Using Tech to Combat Food Waste and Drive Profits

Alex Baldinger

347

A/R

Apparel Retail — 5 min read

CB4’s 1st Annual Apparel Retail Loyalty Awards

Jaclyn Trop

292

CB4 in Action — 5 min read

How CB4 Mitigates Loss Across Retail Chains

Heidi Sax

231

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

GET THE WHITEPAPER

C/R

Convenience Retail — 5 min read

How to Increase Basket Size in Your C-Store

Jared Holst

383

G/R

Grocery Retail — 4 min read

Food Retailers: Know This Before Investing in a Grocerant

Sandy Smith

388

G/R

Grocery Retail — 6 min read

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Francesca Nicasio

234

A/R

Apparel Retail — 7 min read

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

Heidi Sax

291

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

GET THE WHITEPAPER

CB4 in Action — 7 min read

How Customer Feedback is Driving Our Product Strategy in 2019

Heidi Sax

310

C/R

Convenience Retail — 5 min read

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

Justin Petrillo

347

C/E

Customer Experience — 4 min read

The Rise of the Grocery CX Officer & Implications for the Industry

Fiona Soltes

296

C/R

Convenience Retail — 5 min read

4 Cutting-Edge Technologies to Curb C-Store Theft

Sandy Smith

308

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

GET THE WHITEPAPER

A/R

Apparel Retail — 6 min read

How Nike Slayed 2018, and Takeaways for Fashion Retailers

Alex Baldinger

369

R/S

Retail Strategy — 4 min read

How International Retailers are Digitizing Customer Experience

Fiona Soltes

216

CB4 in Action — 6 min read

How CB4 Keeps Convenience Stores Competitive

Heidi Sax

323

C/E

Customer Experience — 5 min read

Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps

Sandy Smith

228

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

WATCH THE VIDEO

R/T

Retail Technology — 4 min read

How Top Retailers Use Mobile Tech to Boost Employee Motivation

Fiona Soltes

247

C/R

Convenience Retail — 5 min read

CB4’s 1st Annual Convenience Store Loyalty Awards

Jared Holst

331

CB4 in Action — 4 min read

The Lost Sales Calculator: What It Is & Why We Built It

Heidi Sax

943

R/S

Retail Strategy — 3 min read

Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019

Jaclyn Trop

238

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

GET THE SURVEY

CB4 in Action — 5 min read

How CB4 Retailers Use Tech to Enable Store Managers

Heidi Sax

276

G/R

Grocery Retail — 6 min read

The High Cost of Grocery Store Shrink, and What to do About It

Sandy Smith

1005

G/R

Grocery Retail — 5 min read

Naming a Product “Corn Knuckles” and Other Private Label Pitfalls

Jared Holst

271

G/R

Grocery Retail — 7 min read

6 Ways to Improve Grocery Store Profit Margins with Technology

Francesca Nicasio

1542

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

GET THE SURVEY

R/T

Retail Technology — 3 min read

How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)

Jaclyn Trop

CB4 in Action — 2 min read

Kohl’s x CB4 NRF Panel: How to Satisfy Mission-Driven Shoppers

Fiona Soltes

278

R/T

Retail Technology — 4 min read

How Alibaba & TMIC Help Retailers Capitalize on Local Demand

Vittorio Bollo

475

CB4 in Action — 4 min read

How CB4 Improves Communication in Retail

Heidi Sax

251

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

C/R

Convenience Retail — 5 min read

How to Convert Fuel Shoppers & Increase Convenience Store Sales

Jared Holst

473

S/O

Store Operations — 5 min read

How to Cut Costs Without Sacrificing Customer Experience in Retail

Heidi Sax

298

CB4 in Action — 4 min read

3 Things We Learned Working with Convenience Store Managers

Matthew McAlister

230

A/R

Apparel Retail — 4 min read

Workforce Management Techniques for Today’s Fashion Retailers

Anne Miller

256

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

GET THE report

CB4 in Action — 5 min read

5 Ways CB4 Improves Pharmacy Same-Store Sales

Matthew McAlister

264

G/R

Grocery Retail — 5 min read

The Future of Grocery Technology: Level Up or Get Left Behind

Joseph Lee

337

R/T

Retail Technology — 4 min read

How Tech-Savvy Operations Teams Keep Pace in Fast Fashion

Hanna Neier

437

CB4 in Action — 3 min read

Top Performers Reports: A Retail Blind Spot

Yoni Benshaul

220

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

GET THE SURVEY

R/S

Retail Strategy — 5 min read

5 Retail Technology Investments that Could Have Saved Sears

Matthew Zeidenberg

313

R/M

Retail Marketing — 4 min read

How Tilly’s Used Augmented Reality to Increase Foot Traffic

Vittorio Bollo

361

G/R

Grocery Retail — 5 min read

How Grocery Store Operations Teams Lead Customer Experience

Anne Miller

275

C/R

Convenience Retail — 3 min read

3 Examples of Convenience Store Software that Increase Sales

Matthew McAlister

338

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

GET THE SURVEY

S/R

Specialty Retail — 4 min read

Wholesale Store Innovation: Sam’s Club Takes the Lead

AJ Ogundimu

323

A/R

Apparel Retail — 3 min read

Smart Fitting Rooms: Mango & Ralph Lauren Get Wise

Beth Osborne

670

R/T

Retail Technology — 3 min read

Total Immersion: Walmart’s VR Retail Training

AJ Ogundimu

344

R/T

Retail Technology — 6 min read

3 (Non-Marketing) Ways to Use Big Data in Retail

Heidi Sax

283

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

GET THE SURVEY

R/S

Retail Strategy — 5 min read

Discount Stores: Why We Love Them and What Retailers Can Learn

Heidi Sax

258

A/R

Apparel Retail — 6 min read

Outlet Store Challenges: The DIESEL Store Interview

Jessica Amodeo

629

R/S

Retail Strategy — 3 min read

Delivery in Retail: How Brick-and-Mortar Can Get the Edge

AJ Ogundimu

219

R/M

Retail Marketing — 3 min read

Retail Social Media: Harvesting Likes, Sales and Impressions

AJ Ogundimu

200

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

GET THE SURVEY

R/S

Retail Strategy — 4 min read

Omnichannel Retail and the New Role of Stores

Beth Osborne

296

R/S

Retail Strategy — 3 min read

The Fall of Sears: A Failure to Adapt to Changing Retail Trends

AJ Ogundimu

500

R/S

Retail Strategy — 6 min read

5 Misconceptions About Amazon Go and the Future of Retail

Heidi Sax

408

R/M

Retail Marketing — 3 min read

Retail Mobile Apps: The Case for (and Against)

AJ Ogundimu

240

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

GET THE WHITEPAPER

R/M

Retail Marketing — 4 min read

IoT in Retail: Changing the Customer Acquisition Landscape

Beth Osborne

317

R/T

Retail Technology — 3 min read

The AI Assistant Revolution Comes to Retail

AJ Ogundimu

247

C/E

Customer Experience — 3 min read

Custom Retail in the World of Sporting Goods

AJ Ogundimu

216

R/T

Retail Technology — 5 min read

Retail Supply Chains Just Got Smarter: AI and the Supply Chain

Beth Osborne

247

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

R/T

Retail Technology — 3 min read

Smarter Systems: AI and Machine Learning in Retail

AJ Ogundimu

224

R/T

Retail Technology — 3 min read

Innovations in Pharmacy: How Tech is Revolutionizing the Drugstore

AJ Ogundimu

318

C/E

Customer Experience — 3 min read

AI and the Customer Experience: Today and Beyond

Beth Osborne

253

G/R

Grocery Retail — 3 min read

Robotic Shopping Carts Are Here (To Stay?)

Heidi Sax

285

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

GET THE WHITEPAPER

R/S

Retail Strategy — 3 min read

In-Store Innovation: Lessons from the Apple Store

AJ Ogundimu

394

R/M

Retail Marketing — 3 min read

Retail IoT: Tailored In-Store Experiences and Precise Messaging

Beth Osborne

224

C/E

Customer Experience — 4 min read

Retail IoT Solutions Impacting the In-Store Customer Experience

Beth Osborne

226

C/R

Convenience Retail — 5 min read

Will Self Service Checkouts Boost Your Business?

Heidi Sax

327

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

GET THE WHITEPAPER

A/R

Apparel Retail — 6 min read

Clienteling: Retail Realness with Dorian Nicholson

Jessica Amodeo

246

C/R

Convenience Retail — 3 min read

C-Store Stories: The Evolving Face of Circle K

AJ Ogundimu

428

R/T

Retail Technology — 4 min read

Retail Store Automation: Embracing Machines and Humans Alike

Heidi Sax

216

CB4 in Action — 2 min read

The Limitations of Traditional Retail Business Analytics

Yoni Benshaul

343

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

GET THE WHITEPAPER

A/R

Apparel Retail — 7 min read

Inside Store Operations: Denimwall, the South Beach Interview

Jessica Amodeo

208

C/E

Customer Experience — 4 min read

Store Planning: The Changing Face of Retail Store Formats

Brianna Ahearn

265

C/E

Customer Experience — 3 min read

Customization in Retail: A Whole New World

AJ Ogundimu

271

C/R

Convenience Retail — 3 min read

Peak Convenience: Mobile Ordering in Convenience Stores

Brianna Ahearn

336

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

WATCH THE VIDEO

R/T

Retail Technology — 3 min read

Personalization and Artificial Intelligence in Luxury Retail

AJ Ogundimu

316

G/R

Grocery Retail — 3 min read

How Kroger is Staying On Top of Grocery Store Technology Trends

AJ Ogundimu

248

R/T

Retail Technology — 4 min read

Technology In Retail Stores: A Double Edged Sword

Brianna Ahearn

245

C/E

Customer Experience — 3 min read

VR & AR in Retail: Better Customer Experience Through Technology

AJ Ogundimu

242

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

GET THE SURVEY

C/E

Customer Experience — 3 min read

Using Experiential Retail to Create Memorable Brand Experiences

Brianna Ahearn

242

R/T

Retail Technology — 3 min read

Blockchain in Retail: Applications Beyond Crypto

AJ Ogundimu

280

A/R

Apparel Retail — 6 min read

Inside Store Operations: The G-Star RAW Interview

Jessica Amodeo

412

R/T

Retail Technology — 3 min read

How In-Store Technology Empowers Retail Operations Teams

AJ Ogundimu

254

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

GET THE SURVEY

R/M

Retail Marketing — 3 min read

How to Use A Customer Loyalty Program to Increase Sales

Brianna Ahearn

1185

A/R

Apparel Retail — 3 min read

How Technology Inspired and Drove Fast Fashion’s Meteoric Rise

AJ Ogundimu

215

C/E

Customer Experience — 3 min read

Gamification in Retail: Delighting Shoppers & Store Teams Alike

AJ Ogundimu

298

R/M

Retail Marketing — 3 min read

Paper Coupons: Still Relevant for Retailers in a Digital World?

Brianna Ahearn

261

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

R/T

Retail Technology — 3 min read

What Amazon’s Brick-and-Mortar Bet Means for Retail

AJ Ogundimu

222

S/O

Store Operations — 3 min read

How One Retailer’s Productivity Point System Failed Employees

Jessica Amodeo

209

R/T

Retail Technology — 4 min read

Speak and Shop: How IT Teams Use Retail Voice Technology

Brianna Ahearn

338

C/E

Customer Experience — 4 min read

Killer Retail Apps that Improve the In-Store Experience

Brianna Ahearn

436

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

GET THE report

S/O

Store Operations — 4 min read

4 Retail Inventory Mistakes and How to Fix Them

Kathryn Thompson

243

G/R

Grocery Retail — 5 min read

What You Need to Know About Grocery Store Technology

Brianna Ahearn

267

R/S

Retail Strategy — 4 min read

Cannibalism and Complementary Effects in Retail

Irad Ben Gal

278

R/T

Retail Technology — 4 min read

How Retail Technology Investments Improve Same-Store Growth

Brianna Ahearn

214

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

GET THE SURVEY

C/E

Customer Experience — 5 min read

What is Boring Retail? And How to Avoid It in Your Stores

Brianna Ahearn

294

R/M

Retail Marketing — 4 min read

Tracking Promotions Across Your Retail Chain

Brianna Ahearn

198

R/M

Retail Marketing — 3 min read

How to Improve Same-Store Sales Using Promotions

Brianna Ahearn

287

C/E

Customer Experience — 4 min read

Why Do Retail Customers Prefer an In-Store Experience?

Brianna Ahearn

764

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

GET THE SURVEY

R/T

Retail Technology — 2 min read

Novelty Detection: Finding New Classes of Anomalies in Complex Processes

Irad Ben Gal

234

R/T

Retail Technology — 3 min read

Kohl’s Geek Day 2018, The Future of Retail Technology

Emily Sinzer

289

R/S

Retail Strategy — 4 min read

Know This: Demand Patterns vs. Purchasing Patterns in Retail

Irad Ben Gal

302

R/S

Retail Strategy — 3 min read

The Challenges of Time-Series Forecasting in Retail

Irad Ben Gal

433

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

GET THE SURVEY

C/R

Convenience Retail — 2 min read

The Challenge of Solving Operational Issues in C-Stores

Meryl Tevrizian

233

R/S

Retail Strategy — 3 min read

Aggregated Market Basket Analysis and Tricky Analytics

Irad Ben Gal

301

R/S

Retail Strategy — 2 min read

Retail Analytics – How Granular Should You Get?

Irad Ben Gal

275

R/S

Retail Strategy — 2 min read

How Conventional Sales Benchmarking Fails Retail Analytics

Irad Ben Gal

240

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

GET THE SURVEY

Get industry insights sent to your inbox weekly.

Our Faves

CB4 Stories

3 Most Common Ways Stores Frustrate Mission-Driven Shoppers

Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders

Year in Review: Most Epic Retail Collaborations of 2019

C-Store Rebranding in 2019: Chains Weigh Opportunities and Risks

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

The Anatomy of a Winning Pop-Up Shop

Thoughts on GameStop by Someone Who Loved GameStop

How Retailers Are Thriving in The Resale Economy

Expert Spotlight: 5 Big Ideas from my Interview with KIZER & BENDER

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

The Recipe for Successful Alternate Format Grocery Stores

Retail Store Heat Mapping: Hot or Not?

5 Ways to Increase Conversion in Retail & Prevent Store Walkaways

5 Amazing Tales of Apparel Retail Comebacks

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

The Secret to Localizing Assortment the Easy (CB4) Way

Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More

How to Energize Your Retail Workforce

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

How American Eagle is Building the Denim Brand of the Future

3 Ways CB4 Helps Grocers Bring Home the Bacon

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

5 Ways Lululemon Dominates the World of Athleisure

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

7 Tips to Supercharge Your Retail Influencer Strategy

The Secret to Successful Supermarket AI Deployment

3 Reasons CB4 is Tailor-Made for Apparel Retail

5 Retailers Using Tech Incubators to Stay Competitive

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Retailers are Joining the Rental Economy. Who Will End Up on Top?﻿

7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up

Staying on Top: Highlights of Levi’s Tech Infrastructure

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

Why Machine Learning is the Key to Driving Same-Store Sales

Key Takeaways from CB4’s Interviews with Top Women in Grocery

7 Things Legacy Retailers Should Know About Digital Native Brands

3 Ways Fashion Retailers are Using AI for Operational Efficiency

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

How Digital Tech is Changing Human Life (and Retail) as We Know it

7 Ways to Crush it in Convenience Retail in 2019

CB4’s 1st Annual Grocery Store Loyalty Awards

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

How CB4 Lifts the Burden on Retail IT Teams

5 Partnerships That Could Transform Your Local Walgreens

5 Ways to Attract Retail’s Conscious Consumer

Five Below: What’s Behind this Discount Retailer’s Success?

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

3 Types of Data You Need for Killer Clienteling in Fashion Retail

The 7 Most Common Obstacles to Brick-and-Mortar Execution

9 Questions to Ask Before Paying for New Retail Technology

High Impact, Low Ask: How CB4 Creates IT Department Heroes

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

5 Tech Innovations Responsible for H&M’s Turnaround

3 Grocers Using Tech to Combat Food Waste and Drive Profits

CB4’s 1st Annual Apparel Retail Loyalty Awards

How CB4 Mitigates Loss Across Retail Chains

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

How to Increase Basket Size in Your C-Store

Food Retailers: Know This Before Investing in a Grocerant

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

How Customer Feedback is Driving Our Product Strategy in 2019

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

The Rise of the Grocery CX Officer & Implications for the Industry

4 Cutting-Edge Technologies to Curb C-Store Theft

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

How Nike Slayed 2018, and Takeaways for Fashion Retailers

How International Retailers are Digitizing Customer Experience

How CB4 Keeps Convenience Stores Competitive

Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

How Top Retailers Use Mobile Tech to Boost Employee Motivation

CB4’s 1st Annual Convenience Store Loyalty Awards

Retailers are Joining the Rental Economy. Who Will End Up on Top?