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C/E

Customer Experience

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Retail Strategy

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Retail Technology

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Specialty Retail

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Store Operations

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Our Faves

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Staying on Top: Highlights of Levi’s Tech Infrastructure

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5 Retailers Using Tech Incubators to Stay Competitive

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3/3

Why Machine Learning is the Key to Driving Same-Store Sales

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CB4 Stories

CB4 in Action — 4 min read

5 Key Takeaways from CB4’s NRF 2020 Big Ideas Panel

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Grocery Retail — 5 min read

Watch the Throne: Can Wegmans Become King of New York?

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The Very Hungry Carter-pillar: How Carter’s Ate Up the Competition

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Conscious Capitalism: Retailers Reaping the Benefits?

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Results Not Reports. Why Store Managers Love CB4.

Joseph Lee

362

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Apparel Retail — 5 min read

5 Strategies for Victoria’s Secret in 2020

Jasmine Glasheen

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CB4 in Action — 4 min read

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Heidi Sax

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Retail Technology — 9 min read

Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders

Heidi Sax

411

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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R/M

Retail Marketing — 5 min read

Year in Review: Most Epic Retail Collaborations of 2019

Jaclyn Trop

495

C/R

Convenience Retail — 5 min read

C-Store Rebranding in 2019: Chains Weigh Opportunities and Risks

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Apparel Retail — 5 min read

The Anatomy of a Winning Pop-Up Shop

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Customer Experience — 6 min read

Thoughts on GameStop by Someone Who Loved GameStop

Matthew McAlister

679

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

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Apparel Retail — 4 min read

How Retailers Are Thriving in The Resale Economy

Jasmine Glasheen

481

C/E

Customer Experience — 8 min read

Expert Spotlight: 5 Big Ideas from my Interview with KIZER & BENDER

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Grocery Retail — 6 min read

The Recipe for Successful Alternate Format Grocery Stores

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Retail Technology — 5 min read

Retail Store Heat Mapping: Hot or Not?

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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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R/T

Retail Technology — 5 min read

5 Ways to Increase Conversion in Retail & Prevent Store Walkaways

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Apparel Retail — 8 min read

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Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

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Customer Experience — 6 min read

How to Energize Your Retail Workforce

Heidi Sax

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Apparel Retail — 4 min read

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

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Apparel Retail — 6 min read

How American Eagle is Building the Denim Brand of the Future

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CB4 in Action — 4 min read

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In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

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Store Operations — 5 min read

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

Francesca Nicasio

446

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Apparel Retail — 5 min read

5 Ways Lululemon Dominates the World of Athleisure

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Apparel Retail — 7 min read

7 Tips to Supercharge Your Retail Influencer Strategy

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The Secret to Successful Supermarket AI Deployment

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In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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A/R

Apparel Retail — 4 min read

3 Reasons CB4 is Tailor-Made for Apparel Retail

Heidi Sax

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CB4 in Action — 5 min read

5 Retailers Using Tech Incubators to Stay Competitive

Alex Baldinger

679

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Convenience Retail — 4 min read

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Heidi Sax

638

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Apparel Retail — 5 min read

Retailers are Joining the Rental Economy. Who Will End Up on Top?

Francesca Nicasio

649

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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C/R

Convenience Retail — 5 min read

7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up

Jared Holst

644

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Apparel Retail — 4 min read

Staying on Top: Highlights of Levi’s Tech Infrastructure

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Grocery Retail — 4 min read

Key Takeaways from CB4’s Interviews with Top Women in Grocery

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In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

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Customer Experience — 4 min read

7 Things Legacy Retailers Should Know About Digital Native Brands

Jaclyn Trop

431

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Apparel Retail — 4 min read

3 Ways Fashion Retailers are Using AI for Operational Efficiency

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How Digital Tech is Changing Human Life (and Retail) as We Know it

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Convenience Retail — 7 min read

7 Ways to Crush it in Convenience Retail in 2019

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674

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

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G/R

Grocery Retail — 6 min read

CB4’s 1st Annual Grocery Store Loyalty Awards

Fiona Soltes

486

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Retail Technology — 3 min read

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

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CB4 in Action — 3 min read

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Retail Strategy — 4 min read

5 Partnerships That Could Transform Your Local Walgreens

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Retail Marketing — 6 min read

5 Ways to Attract Retail’s Conscious Consumer

Alex Baldinger

447

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Customer Experience — 4 min read

Five Below: What’s Behind this Discount Retailer’s Success?

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Apparel Retail — 4 min read

3 Types of Data You Need for Killer Clienteling in Fashion Retail

Heidi Sax

431

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Heidi Sax

355

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

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CB4 in Action — 6 min read

9 Questions to Ask Before Paying for New Retail Technology

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CB4 in Action — 4 min read

High Impact, Low Ask: How CB4 Creates IT Department Heroes

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Apparel Retail — 5 min read

CB4’s 1st Annual Apparel Retail Loyalty Awards

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Grocery Retail — 4 min read

Food Retailers: Know This Before Investing in a Grocerant

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Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

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Grocery Retail — 6 min read

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Francesca Nicasio

327

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Apparel Retail — 7 min read

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

Heidi Sax

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CB4 in Action — 7 min read

How Customer Feedback is Driving Our Product Strategy in 2019

Heidi Sax

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Convenience Retail — 5 min read

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

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Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and s...

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Customer Experience — 4 min read

The Rise of the Grocery CX Officer & Implications for the Industry

Fiona Soltes

378

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Convenience Retail — 5 min read

4 Cutting-Edge Technologies to Curb C-Store Theft

Sandy Smith

402

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Apparel Retail — 6 min read

How Nike Slayed 2018, and Takeaways for Fashion Retailers

Alex Baldinger

479

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Retail Strategy — 4 min read

How International Retailers are Digitizing Customer Experience

Fiona Soltes

286

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CB4 in Action — 6 min read

How CB4 Keeps Convenience Stores Competitive

Heidi Sax

415

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Customer Experience — 5 min read

Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps

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Retail Technology — 4 min read

How Top Retailers Use Mobile Tech to Boost Employee Motivation

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Convenience Retail — 5 min read

CB4’s 1st Annual Convenience Store Loyalty Awards

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450

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Retail Strategy — 3 min read

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353

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Grocery Retail — 6 min read

The High Cost of Grocery Store Shrink, and What to do About It

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1343

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

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G/R

Grocery Retail — 5 min read

Naming a Product “Corn Knuckles” and Other Private Label Pitfalls

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346

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Grocery Retail — 7 min read

6 Ways to Improve Grocery Store Profit Margins with Technology

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Retail Technology — 3 min read

How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)

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154

CB4 in Action — 2 min read

Kohl’s x CB4 NRF Panel: How to Satisfy Mission-Driven Shoppers

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356

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

GET THE MAGAZINE

R/T

Retail Technology — 4 min read

How Alibaba & TMIC Help Retailers Capitalize on Local Demand

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607

CB4 in Action — 4 min read

How CB4 Improves Communication in Retail

Heidi Sax

327

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Convenience Retail — 5 min read

How to Convert Fuel Shoppers & Increase Convenience Store Sales

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641

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Store Operations — 5 min read

How to Cut Costs Without Sacrificing Customer Experience in Retail

Heidi Sax

412

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

GET THE report

CB4 in Action — 4 min read

3 Things We Learned Working with Convenience Store Managers

Matthew McAlister

319

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Apparel Retail — 4 min read

Workforce Management Techniques for Today’s Fashion Retailers

Anne Miller

326

CB4 in Action — 5 min read

5 Ways CB4 Improves Pharmacy Same-Store Sales

Matthew McAlister

339

G/R

Grocery Retail — 5 min read

The Future of Grocery Technology: Level Up or Get Left Behind

Joseph Lee

454

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

GET THE SURVEY

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Retail Technology — 4 min read

How Tech-Savvy Operations Teams Keep Pace in Fast Fashion

Hanna Neier

547

CB4 in Action — 3 min read

Top Performers Reports: A Retail Blind Spot

Yoni Benshaul

278

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Retail Strategy — 5 min read

5 Retail Technology Investments that Could Have Saved Sears

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416

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Retail Marketing — 4 min read

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458

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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G/R

Grocery Retail — 5 min read

How Grocery Store Operations Teams Lead Customer Experience

Anne Miller

371

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Convenience Retail — 3 min read

3 Examples of Convenience Store Software that Increase Sales

Matthew McAlister

454

S/R

Specialty Retail — 4 min read

Wholesale Store Innovation: Sam’s Club Takes the Lead

AJ Ogundimu

401

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Apparel Retail — 3 min read

Smart Fitting Rooms: Mango & Ralph Lauren Get Wise

Beth Osborne

899

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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R/T

Retail Technology — 3 min read

Total Immersion: Walmart’s VR Retail Training

AJ Ogundimu

429

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Retail Technology — 6 min read

3 (Non-Marketing) Ways to Use Big Data in Retail

Heidi Sax

363

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Retail Strategy — 5 min read

Discount Stores: Why We Love Them and What Retailers Can Learn

Heidi Sax

343

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Apparel Retail — 6 min read

Outlet Store Challenges: The DIESEL Store Interview

Jessica Amodeo

776

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

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R/S

Retail Strategy — 3 min read

Delivery in Retail: How Brick-and-Mortar Can Get the Edge

AJ Ogundimu

291

R/M

Retail Marketing — 3 min read

Retail Social Media: Harvesting Likes, Sales and Impressions

AJ Ogundimu

253

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Retail Strategy — 4 min read

Omnichannel Retail and the New Role of Stores

Beth Osborne

387

R/S

Retail Strategy — 3 min read

The Fall of Sears: A Failure to Adapt to Changing Retail Trends

AJ Ogundimu

634

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

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R/S

Retail Strategy — 6 min read

5 Misconceptions About Amazon Go and the Future of Retail

Heidi Sax

513

R/M

Retail Marketing — 3 min read

Retail Mobile Apps: The Case for (and Against)

AJ Ogundimu

304

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Retail Marketing — 4 min read

IoT in Retail: Changing the Customer Acquisition Landscape

Beth Osborne

415

R/T

Retail Technology — 3 min read

The AI Assistant Revolution Comes to Retail

AJ Ogundimu

323

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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C/E

Customer Experience — 3 min read

Custom Retail in the World of Sporting Goods

AJ Ogundimu

272

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Retail Technology — 5 min read

Retail Supply Chains Just Got Smarter: AI and the Supply Chain

Beth Osborne

315

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Retail Technology — 3 min read

Smarter Systems: AI and Machine Learning in Retail

AJ Ogundimu

296

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Retail Technology — 3 min read

Innovations in Pharmacy: How Tech is Revolutionizing the Drugstore

AJ Ogundimu

413

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

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C/E

Customer Experience — 3 min read

AI and the Customer Experience: Today and Beyond

Beth Osborne

318

G/R

Grocery Retail — 3 min read

Robotic Shopping Carts Are Here (To Stay?)

Heidi Sax

367

R/S

Retail Strategy — 3 min read

In-Store Innovation: Lessons from the Apple Store

AJ Ogundimu

500

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Retail Marketing — 3 min read

Retail IoT: Tailored In-Store Experiences and Precise Messaging

Beth Osborne

289

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

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C/E

Customer Experience — 4 min read

Retail IoT Solutions Impacting the In-Store Customer Experience

Beth Osborne

290

C/R

Convenience Retail — 5 min read

Will Self Service Checkouts Boost Your Business?

Heidi Sax

429

A/R

Apparel Retail — 6 min read

Clienteling: Retail Realness with Dorian Nicholson

Jessica Amodeo

325

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Convenience Retail — 3 min read

C-Store Stories: The Evolving Face of Circle K

AJ Ogundimu

544

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

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R/T

Retail Technology — 4 min read

Retail Store Automation: Embracing Machines and Humans Alike

Heidi Sax

274

CB4 in Action — 2 min read

The Limitations of Traditional Retail Business Analytics

Yoni Benshaul

439

A/R

Apparel Retail — 7 min read

Inside Store Operations: Denimwall, the South Beach Interview

Jessica Amodeo

269

C/E

Customer Experience — 4 min read

Store Planning: The Changing Face of Retail Store Formats

Brianna Ahearn

337

Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and s...

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C/E

Customer Experience — 3 min read

Customization in Retail: A Whole New World

AJ Ogundimu

369

C/R

Convenience Retail — 3 min read

Peak Convenience: Mobile Ordering in Convenience Stores

Brianna Ahearn

432

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Retail Technology — 3 min read

Personalization and Artificial Intelligence in Luxury Retail

AJ Ogundimu

394

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Grocery Retail — 3 min read

How Kroger is Staying On Top of Grocery Store Technology Trends

AJ Ogundimu

325

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

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Retail Technology — 4 min read

Technology In Retail Stores: A Double Edged Sword

Brianna Ahearn

311

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Customer Experience — 3 min read

VR & AR in Retail: Better Customer Experience Through Technology

AJ Ogundimu

300

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Customer Experience — 3 min read

Using Experiential Retail to Create Memorable Brand Experiences

Brianna Ahearn

306

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Retail Technology — 3 min read

Blockchain in Retail: Applications Beyond Crypto

AJ Ogundimu

358

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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A/R

Apparel Retail — 6 min read

Inside Store Operations: The G-Star RAW Interview

Jessica Amodeo

520

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Retail Technology — 3 min read

How In-Store Technology Empowers Retail Operations Teams

AJ Ogundimu

320

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Retail Marketing — 3 min read

How to Use A Customer Loyalty Program to Increase Sales

Brianna Ahearn

1431

A/R

Apparel Retail — 3 min read

How Technology Inspired and Drove Fast Fashion’s Meteoric Rise

AJ Ogundimu

273

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal w...

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C/E

Customer Experience — 3 min read

Gamification in Retail: Delighting Shoppers & Store Teams Alike

AJ Ogundimu

388

R/M

Retail Marketing — 3 min read

Paper Coupons: Still Relevant for Retailers in a Digital World?

Brianna Ahearn

363

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Retail Technology — 3 min read

What Amazon’s Brick-and-Mortar Bet Means for Retail

AJ Ogundimu

290

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Store Operations — 3 min read

How One Retailer’s Productivity Point System Failed Employees

Jessica Amodeo

279

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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R/T

Retail Technology — 4 min read

Speak and Shop: How IT Teams Use Retail Voice Technology

Brianna Ahearn

472

C/E

Customer Experience — 4 min read

Killer Retail Apps that Improve the In-Store Experience

Brianna Ahearn

573

S/O

Store Operations — 4 min read

4 Retail Inventory Mistakes and How to Fix Them

Kathryn Thompson

312

G/R

Grocery Retail — 5 min read

What You Need to Know About Grocery Store Technology

Brianna Ahearn

341

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

GET THE report

R/S

Retail Strategy — 4 min read

Cannibalism and Complementary Effects in Retail

Irad Ben Gal

358

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Retail Technology — 4 min read

How Retail Technology Investments Improve Same-Store Growth

Brianna Ahearn

270

C/E

Customer Experience — 5 min read

What is Boring Retail? And How to Avoid It in Your Stores

Brianna Ahearn

376

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Retail Marketing — 4 min read

Tracking Promotions Across Your Retail Chain

Brianna Ahearn

250

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

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Retail Marketing — 3 min read

How to Improve Same-Store Sales Using Promotions

Brianna Ahearn

363

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Customer Experience — 4 min read

Why Do Retail Customers Prefer an In-Store Experience?

Brianna Ahearn

925

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Retail Technology — 2 min read

Novelty Detection: Finding New Classes of Anomalies in Complex Processes

Irad Ben Gal

308

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Retail Technology — 3 min read

Kohl’s Geek Day 2018, The Future of Retail Technology

Emily Sinzer

373

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

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R/S

Retail Strategy — 4 min read

Know This: Demand Patterns vs. Purchasing Patterns in Retail

Irad Ben Gal

382

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Retail Strategy — 3 min read

The Challenges of Time-Series Forecasting in Retail

Irad Ben Gal

566

C/R

Convenience Retail — 2 min read

The Challenge of Solving Operational Issues in C-Stores

Meryl Tevrizian

294

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Retail Strategy — 3 min read

Aggregated Market Basket Analysis and Tricky Analytics

Irad Ben Gal

408

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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Retail Strategy — 2 min read

Retail Analytics – How Granular Should You Get?

Irad Ben Gal

360

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Retail Strategy — 2 min read

How Conventional Sales Benchmarking Fails Retail Analytics

Irad Ben Gal

303

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Our Faves

CB4 Stories

5 Key Takeaways from CB4’s NRF 2020 Big Ideas Panel

Watch the Throne: Can Wegmans Become King of New York?

The Very Hungry Carter-pillar: How Carter’s Ate Up the Competition

Conscious Capitalism: Retailers Reaping the Benefits?

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subj...

Results Not Reports. Why Store Managers Love CB4.

5 Strategies for Victoria’s Secret in 2020

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This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing...

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A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

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5 Amazing Tales of Apparel Retail Comebacks

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Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we exami...

How to Energize Your Retail Workforce

AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder

How American Eagle is Building the Denim Brand of the Future

3 Ways CB4 Helps Grocers Bring Home the Bacon

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's...

6 Ways to Enhance Your Retail Hiring and Onboarding Processes

5 Ways Lululemon Dominates the World of Athleisure

7 Tips to Supercharge Your Retail Influencer Strategy

The Secret to Successful Supermarket AI Deployment

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are ...

3 Reasons CB4 is Tailor-Made for Apparel Retail

5 Retailers Using Tech Incubators to Stay Competitive

A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers

Retailers are Joining the Rental Economy. Who Will End Up on Top?﻿

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correc...

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Why Machine Learning is the Key to Driving Same-Store Sales

Key Takeaways from CB4’s Interviews with Top Women in Grocery

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to e...

7 Things Legacy Retailers Should Know About Digital Native Brands

3 Ways Fashion Retailers are Using AI for Operational Efficiency

How Digital Tech is Changing Human Life (and Retail) as We Know it

7 Ways to Crush it in Convenience Retail in 2019

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of...

CB4’s 1st Annual Grocery Store Loyalty Awards

L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top

How CB4 Lifts the Burden on Retail IT Teams

5 Partnerships That Could Transform Your Local Walgreens

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, conv...

5 Ways to Attract Retail’s Conscious Consumer

Five Below: What’s Behind this Discount Retailer’s Success?

3 Types of Data You Need for Killer Clienteling in Fashion Retail

The 7 Most Common Obstacles to Brick-and-Mortar Execution

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them....

9 Questions to Ask Before Paying for New Retail Technology

High Impact, Low Ask: How CB4 Creates IT Department Heroes

5 Tech Innovations Responsible for H&M’s Turnaround

3 Grocers Using Tech to Combat Food Waste and Drive Profits

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meetin...

CB4’s 1st Annual Apparel Retail Loyalty Awards

How CB4 Mitigates Loss Across Retail Chains

How to Increase Basket Size in Your C-Store

Food Retailers: Know This Before Investing in a Grocerant

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect thei...

5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)

Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size

How Customer Feedback is Driving Our Product Strategy in 2019

Self-Driving Cars Are Coming. Is the Convenience Industry Ready?

Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and s...

The Rise of the Grocery CX Officer & Implications for the Industry

4 Cutting-Edge Technologies to Curb C-Store Theft

Retailers are Joining the Rental Economy. Who Will End Up on Top?