Sophisticated (but Simple) AI for Next-Level Apparel Store Operations.

Empower store managers. Delight shoppers. Restore Lost Sales.

What is CB4?

CB4’s solution empowers store managers to correct costly execution problems in their stores, one AI-powered recommendation at a time.

Unlike traditional retail analytics, CB4 uses patented AI and machine learning algorithms to accurately detect when the most in-demand products at each store are failing to sell to their potential.

Then the solution sends each store or category manager timely recommendations to correct issues on the floor, elevate customer experience, and drive sales by up to 2%.

Our retail partners include:

Product findability is the key to retaining customers in apparel. Our surveys indicate that:

0 %
82.3% of apparel shoppers
have left the store they shop at most often without being able to purchase the product they came for.
0 %
54% of apparel shoppers
who left the store without buying said the product was out of stock or the store didn’t carry it.
0 %
23.4% of apparel shoppers
when they can’t find what they want, head to a competitor, vs. 17.3% who try to shop online with the retailer.

Calculate how much revenue your chain is losing when shoppers can’t find and buy what they want

“We know that the Kohl’s shopper is very mission-driven. Every single time that customer shops with us, we want to make sure that it feels frictionless and that she is able to complete the mission either in the store or on our digital channels."

Shweta Batia, VP of Omni Channel Fulfillment and Store Innovation, at CB4’s NRF 2019 Big Ideas Session

How does it work?

CB4 helps brick-and-mortar retailers ensure that the products that local shoppers want are always in-stock and ready to shop and gives them an edge on the competition.

CB4’s patented AI algorithms identify products with high hyper-local consumer demand, based on previously undetectable patterns in your POS data.

CB4 sends store managers notifications when products in their stores are failing to sell to demand.

Next, CB4’s app guides store managers as they fix what’s causing low sales.

Store managers restore sales by fixing promotional errors, visual merchandising mistakes, replenishment oversights, out-of-stocks, inventory system discrepancies, and more.

Finally, store managers share the issues they find in stores in the app, and CB4 uses machine learning to create more potent recommendations over time based on their feedback.

As¸ local shoppers find and purchase the products they want most, you restore sales for the most in-demand products at each store your convenience chain.

Threats to sales: All Stores
These are the issues store managers report across all CB4-enabled stores.
  • 34% Doesn’t meet visual guidelines/isn’t visible
  • 20% Left in the stockroom
  • 16% Out of stock
  • 12% Other misc. issues
  • 10% Allocation issue
  • 6% Price tag or label isn’t properly applied
  • 2% Price adjustment opportunity

Here’s how retailers use CB4 to drive sales and delight shoppers.