At CB4, the world’s most talented data scientists, engineers, designers, and thought leaders are shaping the future of retail.

$26m
In Funding
60+
Employees
3
Offices

About CB4

We’re a vibrant New York City start-up revolutionizing the way retailers tackle store execution. CB4 uses some of the most cutting-edge AI and machine learning technology to bring together corporate, store teams, and the customers they serve.

More than anything, we’re inspired by innovative retail leaders who are willing to embrace shoppers and advance store teams, using next-level technology to make magic happen. We give them sophisticated (but simple) tools to unlock the power of their workforce and inspire the passion of their customers.

We’re proud that some of the biggest names in retail use CB4 to advance their in-store customer experience. But we also believe that everyone can play, and that you don’t need a complex technical infrastructure to take advantage of the best of AI. All that’s required is a strong partner with team-friendly tools and a vision for awesome customer experience.

Leadership

As Chief Executive Officer at CB4, Yoni Benshaul is responsible for the strategic vision and direction of the organization and its overall execution. Before joining CB4, Mr. Benshaul served as VP Sales and Strategy at Panorama Software. In that role, he was responsible for outlining the direction and strategy of Panorama’s BI solutions, overseeing revenue generation and international partner relationships while driving customer success and providing overall management of Panorama’s ROW business unit. Previously Mr. Benshaul led the enterprise division of MIND CTI, a global leader in billing and customer care solutions. Mr. Benshaul holds a BSc in Computer Science and Mathematics from the Hebrew University in Jerusalem.
Yoni Benshaul
Chief Executive Officer
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Prof. Irad Ben-Gal
Co-Founder and Active Chairman
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Dr. Gonen Singer
Co-Founder and GM Israel
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Kip Wagner
SVP of Sales
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Rotem Inbar
VP R&D
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Dr. Roee Anuar
VP Science
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Morris Amara
Head of Customer Success
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Ohad Chereshniya
Director of Finance
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Matthew Mcalister
Director of Marketing
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Noam Cohen
Director of Product
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Liron Fialkov
Director of HR
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Ben Nichols
Director of Solutions
As Chief Executive Officer at CB4, Yoni Benshaul is responsible for the strategic vision and direction of the organization and its overall execution. Before joining CB4, Mr. Benshaul served as VP Sales and Strategy at Panorama Software. In that role, he was responsible for outlining the direction and strategy of Panorama's BI solutions, overseeing revenue generation and international partner relationships while driving customer success and providing overall management of Panorama's ROW business unit. Previously Mr. Benshaul led the enterprise division of MIND CTI, a global leader in billing and customer care solutions. Mr. Benshaul holds a BSc in Computer Science and Mathematics from the Hebrew University in Jerusalem.
Yoni Benshaul
Chief Executive Officer
Professor Irad Ben-Gal is the Chairman and co-founder of CB4 and the principle inventor of its core technology. He is a world-renowned expert in applicative machine learning, statistical process control, and predictive analytics with more than 20 years of experience in the field, including R&D collaborations with companies such as Oracle, Intel, GM, Applied Materials, Siemens, Nokia, and various AI startups. Irad is a full professor and the Head of the AI & Business Analytics Laboratory at Tel Aviv University. He held a visiting professor position at Stanford University, teaching an "Analytics in Action" graduate course and co-leading the "Stanford-TAU Digital Life" research project. Irad has written four books, published more than 100 scientific papers and patents, supervised dozens of students and received numerous awards for his work. He is a frequent keynote speaker in scientific and applied analytics conferences.
Prof. Irad Ben-Gal
Co-Founder and Active Chairman
As the VP of Marketing and Business Development for CB4, Matthew's core responsibilities include developing the overall brand, growing and managing CB4's marketing team, and helping to grow the business. Prior to CB4, he spent significant time invested in both the agency world at BFM, where he created content campaigns for brands like Allstate, AT&T, and the City of New Orleans, and in-house at Novus, where he oversaw content creation, strategy, and digital marketing in the alternative investment space. Outside of the office, he's passionate about books, film, hip hop, and his hometown Kentucky Wildcats basketball.
Matthew McAlister
VP Marketing & Business Development
As the SVP of Customer Success, Jacob ensures that customers get the maximum value from their partnership with CB4. Prior to CB4, Jacob was an Executive team member at multiple high-growth software organizations and abides by the philosophy that "we win when our customers win" which drives a laser focus on understanding customer's strategic objectives and partnering with them to help achieve success.
Jacob McNulty
SVP of Customer Success
Rafi leads CB4's R&D department and is responsible for delivering CB4's state-of-the-art product, continuously improving its quality and performance. He has over 20 years of experience in software development management. Prior to joining CB4, Rafi served as VP R&D at SysAid, a leading provider of IT management software. He also served as Director of R&D at Perion(NASDAQ: PERI), providing large-scale monetization solutions for web and mobile businesses and before that, as Desktop Applications Group Manager for AT&T's Center in Israel (NASDAQ:T).
Rafi Rainshtein
VP R&D & GM Israel
Gonen Singer has more than 15 years of experience in data mining and IT management. He led data-mining at the Israeli Air Force for several years. His PhD combines operation research and optimal control policies. He has extensive expertise in machine-learning techniques and stochastic optimal control and their applications to real-world problems in different areas, such as retail, maintenance, manufacturing and homeland security. Gonen led R&D teams as principal investigators on several practicable research grants obtained from various sources including the Prime Minister's Office, Chief Scientist of the Ministry of Trade and Commerce, and Israel Defense Force.
Dr. Gonen Singer
Co-Founder
Arnaud has 15 years in sales and operations, primarily in tech. Throughout, he’s helped global Fortune 500 companies—mostly retailers—leverage cutting-edge technologies to drive impactful results. A computer science engineer by trade, Arnaud jokes he turned to “the dark side,” i.e. sales, after earning his MBA. He gained his foundation in hardware/software sales and then pivoted to growth for startups. Lately, he’s laser-focused on AI, ML, and advanced analytics, for their power to help business leaders achieve strategic objectives. Arnaud’s achievements also include earning a Certificate of Excellence in Negotiation and Competitive Decision-Making from Harvard Business School and in AI’s Implications for Business Strategy from MIT. Outside work, Arnaud loves sports—especially soccer—and travel.
Arnaud Simeray
Vice President of Sales (North America)
As UK Director of Sales, Zach is responsible for building revenue in the UK, and for pushing into key European markets. Zach has nearly ten years of experience in sales, retail, and start-ups, combined with finely honed skills in analysing and actioning data. He has a unique take on creating collaborative selling relationships, and finding strategic potential for his clients to maximise their sales and improve the customer experience. Having started his working life at 15 with a trading portfolio, Zach’s street-smarts, commercial acumen and data-analysis all ensure his delivery of profitable revenue. Prior to joining CB4, Zach was Director for EMEA with Wiser, where he built revenue from zero to £1.5M+ ARR winning reference clients such as AXA, Douglas Holdings, Pentland Group, and Verkkokauppa. He loves dogs, dabbling in the stock market and buying and selling houses.
Zach Zigelbaum
Director of Sales (EMEA)
Noam Cohen is CB4's VP of Product, where he is responsible for leading strategic product initiatives and the product roadmap. Noam has more than 7 years of experience in product management, advanced analytics, and machine learning. Prior to joining CB4, Noam held an analytical and operational position at Pontis, a contextual marketing company. Noam holds BSc and MSc degrees in Industrial Engineering and Management from Ben-Gurion University of the Negev.
Noam Cohen
VP of Product
Dr. Roee Anuar is VP of Science at CB4. He is responsible for the "secret sauce" behind CB4's pattern engine. Prior to joining CB4, Roee worked as a BI project manager in Gilon. During the last 7 years, he focused on completing his PhD in Industrial Engineering, majoring in the field of recommender systems. Roee has worked at CB4 since Day 1. Prior to his current role, Roee was responsible for the DB and App architecture of CB4's previous solutions, CBM (or Context Based Monitoring), which enabled users to monitor a stream of data for anomalies, and CBC, (or Context Based Classification), which is a classification engine with high precision, competing with leading classification algorithms. Aside from his role at CB4, Roee also serves as the head of Israel's biggest board gaming group, with more than 4,000 members.
Dr. Roee Anuar
VP of Science
Morris leads the Customer Success team at CB4 and is responsible for customers' analytics and implementation. His background is in business analytics and ML, and he's a proud graduate of the engineering program at Tel Aviv University. With past experience at Intel and as a combat naval officer, he continues to leverage his multidisciplinary skills to grow the business further and provide the best possible customer service to our clients.
Morris Amara
VP of Innovation
Liron leads the CB4 finance team and is responsible for all of the company's financial and operational affairs. She's passionate about helping high-tech companies, start-ups, and early-stage investments overcome operational and financial challenges. A lawyer and a Certified Public Accountant, Liron has practiced at top tier law firms and CPA's offices. Having graduated from Tel Aviv University, Liron boasts broad experience in all aspects of accounting and taxation.
Liron Wider
Director of Finance
As the director of Customer Insights at CB4, Monica and her team are responsible for providing our customers with the missing link between data and business value. Her primary focus is uncovering hidden gems in the data that will drive our customers to rethink, reshape and act with CB4 in order to elevate their business to the next level. Prior to CB4, Monica spent her career in analytics consulting, working for large corporations in building out their analytics strategies, transforming BI functionalities and launching new data science capabilities. Outside the office, she is interested in all things coffee and sewing in her spare time.
Monica Youn
Director of Customer Insights
Liav leads CB4's QA department and is responsible for delivering high-quality products according to high standards. Liav has over a decade of experience with establishing QA teams of manual and automation engineers. Without compromising, Liav sets new methodologies according to quality criteria by design, plan and execute the relevant infrastructures. Following John Lasseter from Pixar who said “Quality is the best business plan”, Liav keeps empowering the quality standards in the product development life cycle. Prior to CB4, Liav led and established the QA teams in several industries such as Public Safety, semiconductors, and Online monetization solutions. Liav holds a B.A degree in information science from Bar Ilan University and a Business consultant certification from the Open University in Tel Aviv.
Liav Koren
Director of QA
An experienced Customer Success Leader in the SAAS space. An expert team builder, who nurtures and mentors teams. Used to growing teams and being first on the ground in new regions such as APAC, EMEA, and North America. Experienced in running Customer Success, Professional Services and Onboarding teams for Series B and Series C start-ups and large enterprise organisations. Excels in looking after high profile clients, across industries. Building long lasting and productive relationships with key stakeholders. Responsible for driving growth and seeking out opportunities to up-sell. Dan has lived and worked in Sydney, Boston, and London, managing global teams. With a background in Software Solutions Consulting and Talent, Learning and Development, working for game-changing cloud based platforms. Dan has worked with some of the world's most recognised brands across Finance, Retail, and many other verticals: brands like Chanel, Harrods, Selfridges, John Lewis, Cisco, Morgan Stanley, US Bank, Moet-Hennesy, and many more.
Dan Taylor
Director of Customer Success
As Director of R&D at CB4, Dana is responsible for delivering continuous improvements in quality and performance for CB4's product suite. With over 20 years of experience in software development management, Dana is responsible for CB4’s data engineering and client applications teams. Prior to joining CB4, Dana served as R&D Group Manager at SysAid, a leading provider of IT management software. Before this she held the position of Mobile Team Leader at AT&T’s Center in Israel (NASDAQ:T). Outside of work Dana is an active community member with creative hobbies. She initiated public Montessori education in her hometown and enjoys playing the piano and practicing Flamenco!
Dana Rosenfeld
Director of R&D
As Director of R&D, Ornit is leading CB4's core engineering team. Her high technical and managerial skills together with her varied experience in development allows her to bring advanced ideas and technologies into CB4's machine-learning application and architecture. In the past, she has led groups at Amdocs(NASDAQ: DOX) for 17 years from customer implementation projects, core product development to implementing DevOps and automation. She also led Big Data development at OptimalPlus.
Ornit Kizoni
Director of R&D

Our Investors

Advisory Board

Bill Kiss
SVP Marketing & Omni-Channel at ACE Hardware, Former CMO of Sears
Dov Shenkman
VP of Global Supply Chain Operations at Walgreens
John Lewis
Executive Partner at Madison Dearborn Partners, Ex-Global President of Nielsen
Stephen Gillett
Ex-CIO of Starbucks & Best Buy, Guild Master at Google X