At CB4, the world’s most talented data scientists, engineers, designers, and thought leaders are shaping the future of retail.

$26m
In Funding
60+
Employees
3
Offices

About CB4

We’re a vibrant New York City start-up revolutionizing the way retailers tackle store execution. CB4 uses some of the most cutting-edge AI and machine learning technology to bring together corporate, store teams, and the customers they serve.

More than anything, we’re inspired by innovative retail leaders who are willing to embrace shoppers and advance store teams, using next-level technology to make magic happen. We give them sophisticated (but simple) tools to unlock the power of their workforce and inspire the passion of their customers.

We’re proud that some of the biggest names in retail use CB4 to advance their in-store customer experience. But we also believe that everyone can play, and that you don’t need a complex technical infrastructure to take advantage of the best of AI. All that’s required is a strong partner with team-friendly tools and a vision for awesome customer experience.

Leadership

As Chief Executive Officer at CB4, Yoni Benshaul is responsible for the strategic vision and direction of the organization and its overall execution. Before joining CB4, Mr. Benshaul served as VP Sales and Strategy at Panorama Software. In that role, he was responsible for outlining the direction and strategy of Panorama’s BI solutions, overseeing revenue generation and international partner relationships while driving customer success and providing overall management of Panorama’s ROW business unit. Previously Mr. Benshaul led the enterprise division of MIND CTI, a global leader in billing and customer care solutions. Mr. Benshaul holds a BSc in Computer Science and Mathematics from the Hebrew University in Jerusalem.
Yoni Benshaul
Chief Executive Officer
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Prof. Irad Ben-Gal
Co-Founder and Active Chairman
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Dr. Gonen Singer
Co-Founder and GM Israel
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Kip Wagner
SVP of Sales
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Rotem Inbar
VP R&D
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Dr. Roee Anuar
VP Science
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Morris Amara
Head of Customer Success
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Ohad Chereshniya
Director of Finance
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Matthew Mcalister
Director of Marketing
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Noam Cohen
Director of Product
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Liron Fialkov
Director of HR
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Ben Nichols
Director of Solutions
As Chief Executive Officer at CB4, Yoni Benshaul is responsible for the strategic vision and direction of the organization and its overall execution. Before joining CB4, Mr. Benshaul served as VP Sales and Strategy at Panorama Software. In that role, he was responsible for outlining the direction and strategy of Panorama's BI solutions, overseeing revenue generation and international partner relationships while driving customer success and providing overall management of Panorama's ROW business unit. Previously Mr. Benshaul led the enterprise division of MIND CTI, a global leader in billing and customer care solutions. Mr. Benshaul holds a BSc in Computer Science and Mathematics from the Hebrew University in Jerusalem.
Yoni Benshaul
Chief Executive Officer
Professor Irad Ben-Gal is the Chairman and co-founder of CB4 and the principle inventor of its core technology. He is a world-renowned expert in applicative machine learning, statistical process control, and predictive analytics with more than 20 years of experience in the field, including R&D collaborations with companies such as Oracle, Intel, GM, Applied Materials, Siemens, Nokia, and various AI startups. Irad is a full professor and the Head of the AI & Business Analytics Laboratory at Tel Aviv University. He held a visiting professor position at Stanford University, teaching an "Analytics in Action" graduate course and co-leading the "Stanford-TAU Digital Life" research project. Irad has written four books, published more than 100 scientific papers and patents, supervised dozens of students and received numerous awards for his work. He is a frequent keynote speaker in scientific and applied analytics conferences.
Prof. Irad Ben-Gal
Co-Founder and Active Chairman
Gonen Singer has more than 15 years of experience in data mining and IT management. He led data-mining at the Israeli Air Force for several years. His PhD combines operation research and optimal control policies. He has extensive expertise in machine-learning techniques and stochastic optimal control and their applications to real-world problems in different areas, such as retail, maintenance, manufacturing and homeland security. Gonen led R&D teams as principal investigators on several practicable research grants obtained from various sources including the Prime Minister's Office, Chief Scientist of the Ministry of Trade and Commerce, and Israel Defense Force.
Dr. Gonen Singer
Co-Founder and GM Israel
Kip Wagner is responsible for sales in North America for CB4. Kip brings over 25 years of entrepreneurial startup, B2B ISV product, cloud, artificial intelligence, IoT, and mobility space experience. Before joining CB4, Kip served as EVP of Commercial Sales for DMI, a mobility solution company serving Fortune 1000 companies across various verticals. Kip has held executive positions for Unily, Blue Rooster (part of Perficient), Aditi Technologies (part of Samsung Electronics’ HARMAN) and other software start-ups. He’s also been a speaker at numerous global innovation events, including Gartner Catalyst, Super Mobility and several Microsoft Conferences. Kip holds a BA from Lafayette College and several technology certificates from Carnegie Mellon University.
Kip Wagner
SVP of Sales
As Vice President of Global Customer Success, Elisha Carsrud is responsible for leading the company’s customer success and insights organization. With over a decade of experience in startups and customer success, Ms. Carsrud has spent her career managing some of the world's most recognized brands, such as McDonald's, Louis Vuitton, Marriott, Adidas, and Jaguar Landrover. Most recently, she led the EMEA customer success team at Yext, a SaaS company that successfully IPO'd in 2017. Under her leadership, her teams oversaw product launches for over 250 accounts across 50,000 locations worldwide. Ms. Carsrud credits the power of teamwork, active listening, and storytelling in helping her guide clients through this century's toughest business challenges and coming out the other side a stronger business. Elisha holds BAs in Political Science and History from the University of California, San Diego and a Juris Doctorate degree from Golden Gate School of Law. When she’s not at home in Brooklyn, she’s traveling the world, adding stamps to her passport.
Elisha Carsrud
VP Customer Sucess
Rafi leads CB4's R&D department and is responsible for delivering CB4's state-of-the-art product, continuously improving its quality and performance. He has over 20 years of experience in software development management. Prior to joining CB4, Rafi served as VP R&D at SysAid, a leading provider of IT management software. He also served as Director of R&D at Perion(NASDAQ: PERI), providing large-scale monetization solutions for web and mobile businesses and before that, as Desktop Applications Group Manager for AT&T's Center in Israel (NASDAQ:T).
Rafi Ranshtein
VP R&D
Dr. Roee Anuar is VP of Science at CB4. He is responsible for the "secret sauce" behind CB4's pattern engine. Prior to joining CB4, Roee worked as a BI project manager in Gilon. During the last 7 years, he focused on completing his PhD in Industrial Engineering, majoring in the field of recommender systems. Roee has worked at CB4 since Day 1. Prior to his current role, Roee was responsible for the DB and App architecture of CB4's previous solutions, CBM (or Context Based Monitoring), which enabled users to monitor a stream of data for anomalies, and CBC, (or Context Based Classification), which is a classification engine with high precision, competing with leading classification algorithms. Aside from his role at CB4, Roee also serves as the head of Israel's biggest board gaming group, with more than 4,000 members.
Dr. Roee Anuar
VP of Science
Ohad is CB4's VP Finance, responsible for all financial operations, financial reporting, regulatory compliance, and investor relations. Prior to joining CB4, Ohad had an extensive career as CFO for Il Makiage – a top cosmetics retailer in Israel. In this role, Ohad and the management team led a turnaround plan, driving the company to rapid growth and maximum efficiency. Prior to that, Ohad gained extensive experience in the fields of business development management and project finance, working for SunPower, a NASAQ traded company. Ohad started his career as a transaction advisory senior consultant for Ernst and Young, working with top managers on growth through strategic planning, M&A, and corporate finance. Ohad graduated from Tel Aviv University with an MBA and a BA in accounting and holds a CPA certification in Israel.
Ohad Chereshniya
VP Finance
As the Director of Marketing for CB4, Matthew's core responsibilities include developing the overall brand, growing and managing CB4's marketing team, and helping to grow the business. Prior to CB4, he spent significant time invested in both the agency world at BFM, where he created content campaigns for brands like Allstate, AT&T, and the City of New Orleans, and in-house at Novus, where he oversaw content creation, strategy, and digital marketing in the alternative investment space. Outside of the office, he's passionate about books, film, hip hop, and his hometown Kentucky Wildcats basketball.
Matthew Mcalister
Director of Marketing
Morris leads the Customer Success team at CB4 and is responsible for customers' analytics and implementation. His background is in business analytics and ML, and he's a proud graduate of the engineering program at Tel Aviv University. With past experience at Intel and as a combat naval officer, he continues to leverage his multidisciplinary skills to grow the business further and provide the best possible customer service to our clients.
Morris Amara
Director of Customer Success & Analytics
Noam Cohen is CB4's Director of Product, where he is responsible for leading strategic product initiatives and the product roadmap. Noam has more than 7 years of experience in product management, advanced analytics, and machine learning. Prior to joining CB4, Noam held an analytical and operational position at Pontis, a contextual marketing company. Noam holds BSc and MSc degrees in Industrial Engineering and Management from Ben-Gurion University of the Negev.
Noam Cohen
Director of Product
Liron brings over a decade of experience in human resources to the team at CB4. With an MBA specializing in human resources from the College of Management Academic Studies and coursework in Organization Development from Lahav Executive Education, Liron knows people. She’s passionate about scaling start-ups and building global teams. In her spare time, Liron enjoys acro-yoga and rock climbing—she’s placed in a few national competitions and even launched a digital community for job seekers in the climbing community.
Liron Fialkov
HR Manager
Ben Nichols holds a master’s degree in computer information systems from CUNY Baruch and a bachelor’s degree in mathematics from SUNY Geneseo. He has been working in analytics for the better part of eight years, split evenly among start-up technology companies and the finance industry. Outside of work, Ben is an Adjunct Professor at Syracuse University's School of Information Studies. In his spare time, he enjoys listening to podcasts (about data), reading (about data), and hanging out with his wife and his dog.
Ben Nichols
Insights Director

Our Investors

Advisory Board

Bill Kiss
SVP Marketing & Omni-Channel at ACE Hardware, Former CMO of Sears
Dov Shenkman
VP of Global Supply Chain Operations at Walgreens
John Lewis
Executive Partner at Madison Dearborn Partners, Ex-Global President of Nielsen
Stephen Gillett
Ex-CIO of Starbucks & Best Buy, Guild Master at Google X