How It Works
Our technology is complex, but we keep things simple. For an overview and a deep-dive to satisfy all you data wizards and IT experts, check out the resources below.
Why Do You Need AI to Solve In-Store Execution Issues?
With current technologies, retailers have a hard time predicting how much a SKU should sell in a store. If you don’t know how much it should be selling, how can you know when something’s wrong?
Using time-based benchmarks to trigger alerts that products are underselling
Using chain-wide top sellers to benchmark store performance
Grouping stores by geography or volume
Low hit rate
Poor store compliance due to low hit rate
Patterns capture issues that affect the entire long tale of the assortment
95% compliance rate across all our customers due to high hit rates and engaging platforms
Dashboard show exactly how much revenue is generated by the program
Complete visibility to what issues are troubling your chain, on a product, category, store, region level and more
ML capabilities learn from the store managers responses and send recommendations that each store manager is more likely to successful execute
To read more about how the new way helps retail teams more easily spot in-store issues, read “How Traditional Sales Analytics Holds Retailers Back.”
CB4 Spotlight Workflow
Spotlight is a patented AI software for brick-and-mortar retailers. We run machine learning algorithms against your POS data to identify physical issues in a store that are holding back sales and disappointing customers.
We send store managers recommendations to fix the most critical issues, and show them how much sales will increase once they act. We report on program success, compliance, and gross margin lifts in our easy-to-use app.
enhances recommendations
PATENTED ALGORITHMS
The Impact is High, But the Ask is Low
Simply Upload Your Raw POS Data
Upload POS Data at the cadence that’s right for your business. Spotlight uses the data to detect patterns that help us identify when a physical issue in a store is holding back sales and hurting customer experience.
“It was one of the simplest implementations our team has been involved with.”
Wade Judd, CIO of Associated Food Stores
Start Receiving Recommendations
Store managers receive recommendations via the mobile or desktop app. They find the cause of the low sales, fix the issue, and report back to management by selecting from a menu of likely causes. Every time this happens, Spotlight learns and adapts to your store manager’s strengths, continuously improving performance over time.
“It trains our managers to be better managers throughout the rest of the week, the month, the year.”
Doug Macdonald, Director of Operations at Wilson Fuels
Measure Success and Track ROI
Spotlight is the only retail execution tool that gives you straightforward reporting to measure the program’s ROI. The reporting suite shows executives how floor execution is tied to gross margin, and tracks compliance and response rate across your chain. We average:
“CB4 provides visibility into the exact impact it has on our stores. And the impact has been tremendous.”
Itzik Uzana, CEO, ACE Hardware
A few of our customers:
Issues Spotlight Targets
Let’s rid your stores of these obstacles and more.
It’s on the floor, but your customers can’t see it.
Your signage says one thing, but your tickets say another.
A store manager’s worst nightmare.
You want it, but your vendor’s got it.
The system says one thing, but reality begs to differ.
No price tag? Big problem.
Communication breakdown
How Traditional Sales Analytics Holds Retailers Back
In this short whitepaper, learn how retailers are adapting AI and machine learning technologies to improve reporting, hit rate, and in-store execution
