watch a demo
submenu1

Privacy Policy

1. Preamble and Definitions

  1. Welcome to this website, https://cb4.com/, and/or this mobile application (the “Website“) owned and operated by Context-Based 4 Casting, Ltd. (including its affiliates, “CB4“, “We“, “Us” or “Our“). The purpose of this Privacy Policy is to ensure that you are fully informed and aware as to the scope and nature of Information (as defined below) which CB4 collects and/or otherwise receives from or about You while using the Website.
  2. CB4 also operates a business analytics platform, which is only accessible by its customers and its customer’ end users (such platform, the “Solution” and collectively with the Website, the “Sites“). This Privacy Policy also sets forth what Information CB4 collects from you while using the Solution and how CB4 uses such information. The agreement we enter into with a customer of the Solution (“Customer Agreement“) may contain additional terms and policies governing the collection and use of Information in connection with the Solution, as applicable to each customer.
  3. By accessing and/or using, or allowing others access or use, the Sites you and the legal entity you represent (together, “You“, “you“, “Your“, “your“) agree to be bound by the terms of this Privacy Policy, as may be updated from time to time (the “Privacy Policy“), and You hereby acknowledge and provide your informed consent that the receipt, collection, process and use of Information by CB4 via the Sites, is governed by this Privacy Policy.
  4. This Privacy Policy is hereby incorporated into, and forms an integral part of the: (i) Terms of Use (the “TOU“), which can be viewed on the Website, as updated from time to time and (ii) the Customer Agreement. Terms which are not otherwise defined in this Privacy Policy shall have the same meaning ascribed to them in the TOU or the Customer Agreement, as applicable.

1.5. Definitions:

  1. “Personally Identifiable Information” or “PII” – shall mean “Data” or “Sensitive Data” as defined under applicable law, including any information, data or content, in any form or media, which: (a) You knowingly insert and/or otherwise upload to the Sites to create Your user account; and/or (b) You insert and/or otherwise upload to the Sites in order to use it, which identifies or can be used to identify You (such as Your name, e-mail address, home address, password, telephone number etc.).
  2. “Non- Personally Identifiable Information” or “Non-PII” – shall mean any information, data or content, in any form or media, which is anonymous and/or does not personally identify a person and/or reveal a person’s specific identity and/or cannot be attributed to a person, all, in whatever form is collected and/or received in or as a result of CB4’s provision of Solution and/or due to a your use of the Sites. Non-PII may include information about your mobile device (such as the cellular device’s model), general location (not a specific address or location), browser type, usage time of the Solution, etc.
  3. “Information” – shall mean Non-PII and PII, all together.

2. Collection of Information

  1. We hereby inform you, and You hereby acknowledge that You have no legal obligation to provide Us with any Information, and the provision of it is solely based on Your free will. However, you are aware that without the provision of Information, You may not be able to use and/or access the Sites, or certain parts of the Sites, and that accessing the Solution requires registration and provision of log-in details.
  2. While using the Website you will not be required to provide any PII except for your IP address and/or machine ID which may be collected and/or stored by the Company and/or third parties on behalf of the Company. You may choose to provide us with PII (such as your name, email address, phone number and company name) through the Website when you elect to contract us or provide your details to request a demonstration of the Solution.
  3. Use of the Solution requires the creation of an account to access the Solution. By using the Solution, you further warrant and represent that the PII which You provide in order to create Your user account is either Yours or you have received the authorization to disclose and use it, and You have all rights in and to it, and it is accurate and complete. In addition, You hereby acknowledge and provide Your informed consent that any Information provided by You and/or otherwise collected by Us (e.g. through your employer, if you are the manager of a store which uses or will use the Solution) due to Your use of the Solution will be stored in our database(s), and We will use it and will be able to transfer it to third party service providers which are working on Our behalf, all – for the purposes set forth in this Privacy Policy.
  4. If You are a customer of the Solution, you warrant and represent that you have obtained consent from your users (e.g., store managers) for the use and access of their PII (including the details provided for the purposes of creating an account to access the Solution by such users) by CB4 and other third parties.
  5. In connection with the operation of the Solution, CB4 enables its customers to upload Information to the Solution (“Customer Information“). If You are an individual accessing the Solution on behalf of a customer, You warrant and represent on behalf of the customer that none of the Customer Information uploaded to the Solution is PII. The use of Customer Information collected through the Solution shall be limited to the purpose of providing the products or service for which you have engaged CB4 and as further set forth in the Customer Agreement.

3. How We Use PII

Your PII shall be used by CB4: (i) to enable Your registration to the Solution, allow access to the Solution and identify You when you enter into a Solution (ii) to communicate with You, respond to your inquires and requests and/or obtain feedback from You regarding the Sites and/or the Solution; (iii) to personalize Your experience with the Solution, and to better understand Your needs both on an aggregated and individualized basis in order to improve the Sites; (iv) to provide You with service announcements and further administrative information regarding Your use of the Sites; (v) to transfer to third party vendors, service providers, contractors who are working on our behalf for storage, hosting, process and/or back up purposes; and/or (vi) to protect CB4, enforce the TOS and/or this Privacy Policy, and/or as otherwise authorized by You or by the customer on whose behalf you access the Solution.

4. Transfer to Third Parties

  1. You hereby acknowledge and provide Your informed consent, that CB4 may make the Information available to other third parties, as follows:
  2. We may share and/or otherwise transfer the Information to third party service providers which assist Us in the operation of the Sites, including without limitation for the storage or hosting of the Information and/or the process thereof, for the purposes set forth in the TOU (i.e. mainly, the provision of the Solution and hosting of the Website), applicable Customer Agreement and/or this Privacy Policy.
  3. We may share and/or otherwise transfer the Information to third parties, in order to comply with any applicable law, regulations or legal requests and assist law enforcement agencies, or when We believe in good faith that disclosure of Information is necessary to prevent imminent physical harm, financial loss or to report suspected illegal activity. In all cases, such Information will only be disclosed in accordance with applicable laws and regulations;
  4. We may share and/or otherwise transfer the Information to third parties to take any action in any case of dispute involving You with respect to Your usage of the Sites; and
  5. We may sell, transfer or otherwise share some or all of our assets, including the Information in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
  6. Please be advised that Information may be hosted, stored, processed, maintained and transferred to various countries outside of Your country/state (including in Europe or the USA), where the privacy laws may not be as protective as those in your jurisdiction, and by using the Sites, You hereby provide Your informed consent to the use and/or process and/or hosting, storage and/or transfer of the Information to countries outside your state or country.

5. Rights Regarding Personally Identifiable Information

  1. You have the right to review your PII which is stored in Our database(s), and also provide a request for update, amendment and/or deletion by contacting Us at [support@cb4.com]. We will act in accordance with applicable law, in order to comply with your request. However, We may retain certain PII as deemed required by and/or as otherwise permitted by applicable law and regulations.
  2. Unless otherwise requested by you and/or legally required, Your PII will be retained for as long as needed to provide the Solution, and/or as long as your account is active, whichever is longest. Non-PII may be kept indefinitely.

6. License to Use Information

  1. We do not claim ownership in the PII You provide and/or otherwise received or collected by Us via the Sites and/or the provision of the Solution. When you are using the Sites, You hereby grant Us an irrevocable, worldwide, royalty-free, non-exclusive, unlimited license (with the right to sub-license), to use the PII and/or collect Non-PII in accordance with the terms of this Privacy Policy.
  2. All rights, title and interest in and to any Non-PII created and/or otherwise collected by CB4 via the Sites as a result of your use of the Sites will be solely owned by CB4.

7. Cookies

  1. CB4 and our online marketing partners use certain monitoring and tracking technologies such as cookies or similar technologies to track and analyze different trends, user experience, your movements around the Sites, to administer the Sites, provide the Solution (and/or improve the provision thereof), and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these third parties on an individual and aggregated basis.
  2. Among other things, we use cookies to remember users’ settings (e.g. language preference), for authentication and to provide relevant information on the Sites. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use the Sites, but your ability to use some features or areas of the Sites may be limited.

8. Security

  1. We take the safeguarding of the Information very seriously, and use a variety of methods to try to protect the Information from loss or unauthorized use or access when it is in our possession or control, including reasonable technical and organizational measures which restrict access to the Information. However, We do not warrant nor represent in any way that any Information will be fully protected from unauthorized disclosure or use.
  2. Please note that CB4 does not check the validity of the use of Your email and password, and any user of the Sites with Your email and password will be considered as Your user of the Sites.

9. Changes to the Privacy Policy

We reserve the right to change this Privacy Policy at our sole discretion. We will inform you of any such change by posting on the Website a new privacy policy and a prior notice prior to such change; the effective date of any change of Privacy Policy will be clearly marked at the end of each new Privacy Policy posted.

10. Contact Us

If you have any concerns or questions about this Privacy Policy, please contact us at [support@cb4.com].

Last Updated: 5th of September, 2018

US Address

CB4. 311 West 43rd St, Floor 12, New York, NY 10036 USA

Phone: (347) 819-1900

UK Address

CB4. 131 Finsbury Pavement EC2A 1NT London United Kingdom

Israel Address

CB4. Arieh Shenkar St 1 4672501 Herzliya Israel

We surveyed 1,108 shoppers in the US to learn how shoppers are perceiving their in-store experiences throughout the pandemic.

We surveyed 1,108 shoppers in the US to learn how shoppers...