Your PII shall be used by CB4: (i) to enable Your registration to the Solution, allow access to the Solution and identify You when you enter into a Solution (ii) to communicate with You, respond to your inquires and requests and/or obtain feedback from You regarding the Sites and/or the Solution; (iii) to personalize Your experience with the Solution, and to better understand Your needs both on an aggregated and individualized basis in order to improve the Sites; (iv) to provide You with service announcements and further administrative information regarding Your use of the Sites; (v) to transfer to third party vendors, service providers, contractors who are working on our behalf for storage, hosting, process and/or back up purposes; and/or (vi) to protect CB4, enforce the TOS and/or this Privacy Policy, and/or as otherwise authorized by You or by the customer on whose behalf you access the Solution.