Sophisticated (but Simple) AI for Next-Level C-Store Operations.

Empower store managers. Delight shoppers. Restore lost sales.

What is Spotlight?

CB4’s solution empowers store managers to correct costly execution problems in their stores, one AI-powered recommendation at a time.

Unlike traditional retail analytics, Spotlight uses patented AI and machine learning algorithms to accurately detect when the most in-demand products at each store are failing to sell to their potential.

Then the solution sends each store or category manager timely recommendations to correct issues on the floor, elevate customer experience, and drive sales by up to 2%.

Our C-Store Partners Include:

Product findability is the key to retaining customers in convenience retail. Our surveys indicate that:

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48% of c-store shoppers

have left the store they shop at most often without being able to purchase the product they came for.

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70% of c-store shoppers

who left the store without making their intended purchase said the store was out of stock in or didn’t carry the product they wanted

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31% of c-store shoppers

when they can’t find what they want, give up on finding it and leave the store.

Calculate how much revenue your chain is losing when shoppers can’t find and buy what they want

"CB4 allows us to better localize our assortment on a store and SKU level. We want our customers to be able to find exactly what they're looking for, and we want to carry the items they love the most."

Tony Noonan, VP of Retail Operations at Handy Mart

How does it work?

Spotlight helps brick-and-mortar retailers ensure that the products that local shoppers want are always in-stock and ready to shop and gives them an edge on the competition.

Gain insights at SKU and store level

Spotlight’s patented AI algorithms identify products with high hyper-local consumer demand, based on previously undetectable patterns in your POS data.

Receive alerts when products undersell

Spotlight sends store managers notifications when products in their stores are failing to sell to demand.

Uncover what’s holding back sales

Next, the app guides store managers as they fix what’s causing low sales.

Empower store managers

Store managers restore sales by fixing promotional errors, visual merchandising mistakes, replenishment oversights, out-of-stocks, inventory system discrepancies, and more.

Capitalize on feedback

Finally, store managers share the issues they find in stores in the app, and Spotlight uses machine learning to create more potent recommendations over time based on their feedback.

Enhance store performance over time

As¸ local shoppers find and purchase the products they want most, you restore sales for the most in-demand products at each store your convenience chain.