3 Ways Retailers Are Getting More Done, Faster With CB4’s New Messaging Feature

Good communication in retail—so important, but so hard. When it comes to communication, the odds are stacked against retailers. That’s because store teams are remote and usually (if they’re doing their job well) not in front of a computer. The bigger the chain and the more product you sell, the more complex it all gets—the […]
A Snapshot of Grocery Supply Chain: You Can’t Always Get What You Want

When the pandemic reached the U.S. last winter, consumers rushed grocery aisles, “panic buying” toilet paper and other essentials to last them through quarantine. Restaurants were forced to shutter, leaving people to cook more meals at home as grocers scrambled to adjust supply chains to an abrupt change in consumer appetite. With no clear end […]
5 Ways the Best Retailers Increase Customer Lifetime Value

For great retailers, success isn’t earned with a single transaction—one transaction is only a win when it sets the ball rolling for more transactions like it and bigger baskets in the future. By the same token, missing out on a single sale is never just that—it can sap untold thousands of dollars in future business. […]
UV Disinfection in Grocery: Is It The Next Big Thing?

Fears of the COVID-19 virus lurking in supermarkets—on doors, carts, and packaging—have kept uneasy shoppers from spending more time browsing the aisles or even from brick-and-mortar grocery stores altogether. The concern is justified. A 2017 study showed that grocery store carts carry 361 times more bacteria than a bathroom doorknob—with three-quarters of the cart’s germs […]
CB4 and Road Ranger Announce Partnership to Improve Customer Experience and Sell More Product Chainwide

CB4 helps Road Ranger store teams uncover opportunities to sell more product by making adjustments to availability, visibility, and ticketing for each store’s most in-demand items. Road Ranger, based out of Rockford, IL, is bringing CB4’s unique, AI-powered software to their 40+ convenience stores and travel centers throughout seven midwest states. Road Ranger plans […]
Analyze This: What Retailers Can and Can’t Do with Market Basket Analysis

As customer acquisition costs and competition increases, creating new revenue opportunities with existing customers is fast becoming the most cost-effective way to grow a retail business. Coinciding with this is an increase in the number of SKUs that retailers carry. As acquisition costs and SKUs continue to grow, it’s vital that retailers take a hard […]
CB4 Named to the 2020 CB Insights Retail Tech 100 – List of Most Innovative Retail Startups

CB4 recognized for their proven success in helping retail store teams generate new revenue with AI New York, February 3, 2021 — CB Insights has named CB4, a rapidly growing retail AI disruptor, to its inaugural Retail Tech 100 ranking, which showcases the 100 most promising B2B retail tech companies in the world. The 2020 […]
RFID in Food Retail: Will Stores Bite?

RFID technology—short for “radio-frequency identification”—is often associated with controlling inventory and reducing theft. It uses electromagnetic fields to identify and track tags that have been attached to different items. RFID in retail means the item might set off an alarm if someone tries to lift it from a store. But it also means the item […]
The Rise (and Fall) of QR Codes in Retail: Is it Time for a Comeback?

In the ever-changing retail landscape, QR codes (or quick response codes) have become something of a permanent fixture. These square-shaped black-and-white displays are found on a dizzying array of product labels. A QR code is actually a matrix-style bar code that can cram more data in a smaller space than a conventional linear barcode. When […]
Top 3 US Retail Pharmacies: Are New Store Formats the Prescription for Success?

It’s a race to the top in pharmacy retail. The top three pure play brick-and-mortar pharmacy retailers are choosing different but similar paths to get there. In a new series, we’ll be taking a closer look at what Rite Aid, CVS, and Walgreens are doing in five pharmacy retail markers for success. Up first: new […]