How to Unlock the Potential of Your Part-Time Retail Workforce

In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and shares proven strategies for how to motivate, train, and retain them to drive sales and elevate in-store experiences for shoppers.


What’s Inside

Learn about: 
  • The factors driving the move toward part-time labor including increasing competition, decreasing power of labor unions, and the advancement of software that predicts flow and aligns staffing to cut costs. 
  • The two types of part-time workers and how they’re affecting the shopping experience in your stores.
  • How winning retailers like Target and Lululemon set part-time workers up for store-level success.
  • What retailers can do now to boost morale and ensure they’re getting the most out of their part-time frontline employees.