COVID-19 Shopper Priorities and Experience Survey

Retailers are working around the clock to ready themselves for ever-changing demand and foot traffic patterns as the COVID-19 health crisis unfolds.

We surveyed 1,108 shoppers in the US to learn how shoppers perceive their in-store experiences throughout the pandemic. This includes how well they feel that retailers are keeping them safe and rising to their needs during this unique and challenging time. 

What’s Inside

  • Learn where in the country customer are most fearful of shopping in stores. 


  • Find out how media consumption affects shoppers’ purchasing behaviors.


  • Discover what’s really driving shoppers to choose one retailer over a competitor.