Staying on Top: Highlights of Levi’s Tech Infrastructure
Levi Strauss & Co. is rocking and rolling. The 166-year-old retailer (wait, what?) celebrated its 2nd IPO and $8 billion valuation in March, and Levi’s brand recognition is at an all-time high. The iconic red tag is still as ubiquitous and leather patch in back still considered as cool as ever. Levi’s success isn’t just […]
Why Machine Learning is the Key to Driving Same-Store Sales
For years, retailers have been using analytics and traditional reporting to try to uncover and correct floor execution issues in stores. If you’ve tried using reporting to tackle issues on a store and SKU level, you probably hit some roadblocks on the way. The biggest challenge is typically accuracy. The reports have to generate alerts […]
3 Ways Fashion Retailers are Using AI for Operational Efficiency
Today’s apparel retailers can choose from unending menu of high-tech offerings promising to transform their business. But not all technological tools–particularly those calling themselves artificial intelligence (i.e. fashion AI)–are created equal. In fact, after the 2019 NRF Big Show, the LA Times boldly announced that retailers are wasting their time on tech that looks exciting, yet doesn’t […]
How Digital Tech is Changing Human Life (and Retail) as We Know it
It’s nothing new to see avatars of ourselves reflected back at us in the digital world. For the last two decades we’ve been building social media profiles, setting up e-commerce shopping accounts, and collaborating with peers via personal devices. And yet, we still think of ourselves solely as physical beings. Prof. Irad Ben-Gal, co-founder of […]
L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top
Born from the entrepreneurial spirit of a young chemist back in 1909, L’Oréal endures as one of today’s top beauty brands. Throughout its history, the company has cleverly combined innovation and design to build a legacy. Setting its sights on the 21st century, L’Oréal is poised to lead the world of beauty technology in the […]
How CB4 Lifts the Burden on Retail IT Teams
Often, it seems like the only path toward retail innovation is one that weighs heavily on your IT team. The technologies promising to transform operations and lift revenue most meaningfully seem to come with the most serious strings attached. CB4, however, upends this unofficial rule. Our retail solution takes store performance to the next level […]
3 Types of Data You Need for Killer Clienteling in Fashion Retail
Clienteling was once a practice used exclusively by luxury retailers. Savvy in-store style advisers would keep a book of their most reliable, spend-happy clients, and establish long-lasting connections with them to maintain loyalty. But in today’s competitive retail landscape, all shoppers expect to be fawned over. Shoppers patronizing upmarket apparel brands (think: Theory, Rag & […]
9 Questions to Ask Before Paying for New Retail Technology
At NRF 2019 Retail’s Big Show, over 900 vendors vied for the attention of the retailers in attendance. Retail executives’ inboxes are filled with sales pitches from technology vendors promising to transform their business. But not all retail technology is worth its weight in gold. In fact, bad retail technology, or simply retail technology that […]
High Impact, Low Ask: How CB4 Creates IT Department Heroes
CB4 is a tool for retail store teams, but it requires the buy-in of their counterparts in IT. In our experience working with retailers, we’ve found that operations leaders are reluctant to go to IT with a big ask, knowing that the team is drowning in work and delivery is slow. In order for ops […]
5 Tech Innovations Responsible for H&M’s Turnaround
A little less than a year ago, H&M was grappling with a number of issues that diminished the retail experience and their bottom line. Not only was it suffering from a sales slump, but the company had a stockpile of unsold inventory worth $4 billion, struggled with style misses and snafus, and was falling behind […]
