Results Not Reports. Why Store Managers Love CB4.
AI is the Lebron James of retail. Both arrived with incredible hype and went on to deliver on sky-high expectations. Retailers are using AI everywhere, from supply chain optimization to shopper analytics. However, after countless conversations with retail operations leaders, we’ve found that most won’t adopt AI (or any new solution) for stores unless they’re […]
Retail Store Heat Mapping: Hot or Not?
Store heat maps can be an enormous help when it comes to understanding the functionality of your stores and how customers behave inside them. But what is a heat map really? At its most basic, ‘heat map’ is just a hipper way of saying ‘a shaded matrix where single values in a matrix are represented […]
The Secret to Localizing Assortment the Easy (CB4) Way
Localizing their assortment is mission-critical to today’s best retailers. Assortment localization, i.e. tailoring a store’s assortment to reflect the demand of the community it serves, has both tangible and intangible benefits. According to a report from Retail Systems Research (RSR), “Merchandising and Pricing 2018,” 59% of retail’s top performing chains say localized assortments are “very […]
How to Energize Your Retail Workforce
Anyone who’s ever worked in retail will tell you there’s a disconnect between store personnel and corporate retail teams. To customers, this might look like a retail employee engagement problem. Part of the challenge is employee turnover. According to a study by global consulting firm Korn Ferry, 29% of retail HR teams reported an increase […]
AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder
Imagine a world in which apparel retailers and manufacturers truly know what customers will buy. One in which they can anticipate which products will be returned because of poor fit. One in which they can bring each store team’s attention to the products in the highest demand to ensure availability. And one in which they […]
3 Ways CB4 Helps Grocers Bring Home the Bacon
38,000 supermarkets in the US bring in $650 billion per year, according to FMI and the U.S. Bureau of Labor Statistics. And thanks to big box retailers like Walmart and Target’s determination to capitalize on consumers’ enduring hunger, competition in grocery is cutthroat and profit margins razor-thin. Technology can help retailers modernize operations, reduce shrink, […]
5 Ways Lululemon Dominates the World of Athleisure
Lululemon debuted just two decades ago with a single pair of yoga pants. Now the athleisure behemoth is a bona fide lifestyle brand with an envy-provoking retail strategy, opening stores and launching new product lines at a frenzied clip. The Vancouver, Canada-based global activewear empire, which first attracted a cult following for its $100 yoga […]
The Secret to Successful Supermarket AI Deployment
(Hint: It has Nothing to Do With Technology) Supermarket AI has not only arrived, it’s everywhere. Grocers are already using AI to stock their shelves more efficiently, optimize pricing for products on shelves, and make sure shoppers can easily find the products they want. If you’re a grocer, odds are you’ll be deploying artificial intelligence […]
5 Retailers Using Tech Incubators to Stay Competitive
As traditional retailers take stock of the marketplace in 2019, it’s beginning to appear as though fears of a full-blown “retail apocalypse” were exaggerated. Today, upwards of 90 percent of all retail sales are still completed in physical stores, and industries such as home furnishings, automotive and beauty supplies maintain low percentages of e-commerce sales […]
7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up
With its expansive U.S. location count of 11,800, 7-Eleven dominates the convenience landscape. Beginning at its launch 92 years ago, the retailer has made the most of all sorts of innovations in order to establish and maintain its spot at the top. In 1927, it created the first iteration of the modern convenience store by […]
