Retailers are Joining the Rental Economy. Who Will End Up on Top?
If you’ve been paying attention, you may have noticed an interesting change in consumer behavior: a growing number of shoppers are choosing to rent instead of buy. This trend is a lot more prevalent in the apparel market, but verticals like home furnishings are starting to catch on. According to the market research firm GlobalData […]
Customers
Customers Harold and Maude. Han and Leia. Ross and Rachel. Everyone loves a good partnership. Learn how some of the brightest names in apparel, convenience, grocery, and specialty retail are falling and staying in love with CB4. watch a demo A few of our customers: Our Case Studies
Staying on Top: Highlights of Levi’s Tech Infrastructure
Levi Strauss & Co. is rocking and rolling. The 166-year-old retailer (wait, what?) celebrated its 2nd IPO and $8 billion valuation in March, and Levi’s brand recognition is at an all-time high. The iconic red tag is still as ubiquitous and leather patch in back still considered as cool as ever. Levi’s success isn’t just […]
3 Ways Fashion Retailers are Using AI for Operational Efficiency
Today’s apparel retailers can choose from unending menu of high-tech offerings promising to transform their business. But not all technological tools–particularly those calling themselves artificial intelligence (i.e. fashion AI)–are created equal. In fact, after the 2019 NRF Big Show, the LA Times boldly announced that retailers are wasting their time on tech that looks exciting, yet doesn’t […]
5 Ways to Attract Retail’s Conscious Consumer
Voters have to wait years to register their opinions at the ballot box, but consumers can vote with their wallets every day. And as ‘Buycotting’ campaigns—from #DeleteUber to the war on plastic straws—become increasingly effective means of activism, more and more consumers are putting their money where there values are. This rise in so-called conscious […]
3 Types of Data You Need for Killer Clienteling in Fashion Retail
Clienteling was once a practice used exclusively by luxury retailers. Savvy in-store style advisers would keep a book of their most reliable, spend-happy clients, and establish long-lasting connections with them to maintain loyalty. But in today’s competitive retail landscape, all shoppers expect to be fawned over. Shoppers patronizing upmarket apparel brands (think: Theory, Rag & […]
The 7 Most Common Obstacles to Brick-and-Mortar Execution
Even the most customer-obsessed brick-and-mortar stores suffer from execution problems that obstruct sales and damage the shopping experience. As your retail chain expands its footprint and as you add more SKUs to your assortment, it becomes harder to understand how pervasive these issues are and how much they cost you. We’ve worked with retailers that […]
5 Tech Innovations Responsible for H&M’s Turnaround
A little less than a year ago, H&M was grappling with a number of issues that diminished the retail experience and their bottom line. Not only was it suffering from a sales slump, but the company had a stockpile of unsold inventory worth $4 billion, struggled with style misses and snafus, and was falling behind […]
How CB4 Mitigates Loss Across Retail Chains
Despite advances in retail loss prevention, shrink continues to plague brick-and-mortar retailers—to the tune of $100B in 2017, according to RetailDive. With a global shrinkage rate of 1.82%, the problem is even more significant in the US, which has a national shrinkage rate of 1.85%. Fashion and accessories retailers are the hardest hit, with a […]
How Nike Slayed 2018, and Takeaways for Fashion Retailers
2018 was a year full of wins for Nike, on the field and off. The brand’s iconic swoosh was ubiquitous at the 2018 World Cup before a television audience of nearly 3.6 billion people—the third-most-viewed television broadcast of all time. By Nike’s count, 60% of the athletes competing in the tournament’s opening round wore Nike […]
