3 Most Common Ways Stores Frustrate Mission-Driven Shoppers
It’s not easy to increase store conversion with certain shoppers. The browsers. The showroomers. The price averse. They don’t walk in intending to buy, so there’s not much that you as a merchant can do to prevent them from leaving empty-handed. But how can you increase store conversion for mission-driven shoppers—i.e. those who walk in […]
The Secret to Localizing Assortment the Easy (CB4) Way
Localizing their assortment is mission-critical to today’s best retailers. Assortment localization, i.e. tailoring a store’s assortment to reflect the demand of the community it serves, has both tangible and intangible benefits. According to a report from Retail Systems Research (RSR), “Merchandising and Pricing 2018,” 59% of retail’s top performing chains say localized assortments are “very […]
3 Ways CB4 Helps Grocers Bring Home the Bacon
38,000 supermarkets in the US bring in $650 billion per year, according to FMI and the U.S. Bureau of Labor Statistics. And thanks to big box retailers like Walmart and Target’s determination to capitalize on consumers’ enduring hunger, competition in grocery is cutthroat and profit margins razor-thin. Technology can help retailers modernize operations, reduce shrink, […]
3 Reasons CB4 is Tailor-Made for Apparel Retail
A lot of “retail technology” works in other verticals, but not in fashion. Apparel retail is unique. Each style an apparel retailer sells has seemingly innumerable deviations. Every tee shirt comes in various sizes and colors. Shoppers need to touch and feel clothes before they buy-in. They need to envision how clothes fit in with […]
5 Retailers Using Tech Incubators to Stay Competitive
As traditional retailers take stock of the marketplace in 2019, it’s beginning to appear as though fears of a full-blown “retail apocalypse” were exaggerated. Today, upwards of 90 percent of all retail sales are still completed in physical stores, and industries such as home furnishings, automotive and beauty supplies maintain low percentages of e-commerce sales […]
Staying on Top: Highlights of Levi’s Tech Infrastructure
Levi Strauss & Co. is rocking and rolling. The 166-year-old retailer (wait, what?) celebrated its 2nd IPO and $8 billion valuation in March, and Levi’s brand recognition is at an all-time high. The iconic red tag is still as ubiquitous and leather patch in back still considered as cool as ever. Levi’s success isn’t just […]
Why Machine Learning is the Key to Driving Same-Store Sales
For years, retailers have been using analytics and traditional reporting to try to uncover and correct floor execution issues in stores. If you’ve tried using reporting to tackle issues on a store and SKU level, you probably hit some roadblocks on the way. The biggest challenge is typically accuracy. The reports have to generate alerts […]
How Digital Tech is Changing Human Life (and Retail) as We Know it
It’s nothing new to see avatars of ourselves reflected back at us in the digital world. For the last two decades we’ve been building social media profiles, setting up e-commerce shopping accounts, and collaborating with peers via personal devices. And yet, we still think of ourselves solely as physical beings. Prof. Irad Ben-Gal, co-founder of […]
How CB4 Lifts the Burden on Retail IT Teams
Often, it seems like the only path toward retail innovation is one that weighs heavily on your IT team. The technologies promising to transform operations and lift revenue most meaningfully seem to come with the most serious strings attached. CB4, however, upends this unofficial rule. Our retail solution takes store performance to the next level […]
The 7 Most Common Obstacles to Brick-and-Mortar Execution
Even the most customer-obsessed brick-and-mortar stores suffer from execution problems that obstruct sales and damage the shopping experience. As your retail chain expands its footprint and as you add more SKUs to your assortment, it becomes harder to understand how pervasive these issues are and how much they cost you. We’ve worked with retailers that […]
