CB4’s 1st Annual Convenience Store Loyalty Awards
Convenience store chains once thrived on driving impulse buys. Now, successful convenience retailers capitalize on unlocking customer loyalty. Implementing an effective loyalty program enables retailers to retain customers, increase market share, drive higher cart value, and communicate more broadly with customers. To ensure that they can successfully reap these benefits, however, retailers must provide an […]
How to Convert Fuel Shoppers & Increase Convenience Store Sales
According to the most recent data from the US Energy Information Administration (EIA), Americans purchase 140.43 billion gallons of gas in a single year. That’s a lot of trips to the pump—but not necessarily to the convenience stores they’re attached to. In fact, despite all these fuel purchases, nearly 75% of customers aren’t venturing past […]
3 Things We Learned Working with Convenience Store Managers
No matter what your role or industry, you probably use some kind of software at work. At CB4, we’re no different. And like you, we’ve used our share of great and terrible software, and learned a lot from it. The most important thing that we learned—great software companies understand their audience and build their software […]
3 Examples of Convenience Store Software that Increase Sales
IT teams evaluating convenience store software already have a lot of options to weigh—from POS systems to traffic monitoring systems and more. But these systems come with a high price—a long rollout period and expensive in-store hardware. ROI is easy to promise but difficult to deliver. In this article, we’ll list the three convenience store […]
C-Store Stories: The Evolving Face of Circle K
Circle K is among the largest and most well-known convenience store brands in the United States. Founded in 1951 in El Paso and currently a subsidiary of Alimentation Couche-Tard, a Canadian chain of convenience stores, Circle K has become iconic all over the South, Midwest, and West Coast off the strength of their branding and […]
Peak Convenience: Mobile Ordering in Convenience Stores
Fast food restaurants, fast casual places, and even Disney World restaurants aren’t the only food vendors that use mobile ordering. The next frontier: mobile ordering for convenience stores. Mobile ordering. Some convenience store chains currently offer the service, however, it’s not widespread. Convenience store owners should prepare now and capture the mobile market. Why? You […]
The Challenge of Solving Operational Issues in C-Stores
We’ve all had this experience: we’ve walked into a store intending to buy something, and walked out empty-handed. For simplicity, I’ll call this the empty-handed-exit experience. The reasons for the experience are many. Perhaps we change our mind in the store, because the product just didn’t meet our expectations once we saw it, or we […]
