Urban Outfitters Expands Partnership with CB4 to All Stores to Empower Store Associates with AI
CB4 helps Urban Outfitters improve customer experience and increase sales through solving in-store product buyability issues. NEW YORK, Oct. 29, 2020 /PRNewswire/ — After a successful pilot, Urban Outfitters is rolling out CB4 AI to all 200 North American stores across their chain. Urban’s store associates use CB4’s AI solution to uncover specific products with high local demand […]
5 “Wow” Moments from My Visit to Nordstrom’s New NYC Flagship
When it comes to my relationship with department stores… “it’s complicated.” As a teen, I considered my local Neiman Marcus the epitome of taste and luxury. The place I picked up my first Kate Spade bag. When I moved to Manhattan in my early twenties, I was enamored with Bloomingdales 59th St. The just-in-reach accessibility […]
The Very Hungry Carter-pillar: How Carter’s Ate Up the Competition
Kids’ apparel has been a tricky vertical to nail for many retailers. Previously successful brands such as Babies R Us, Gymboree, and Crazy 8 have failed to stay afloat, and some that have survived—like The Children’s Place—are shuttering stores. But despite the turbulence in the category, one company seems to be holding steady year after […]
5 Strategies for Victoria’s Secret in 2020
Victoria’s Secret has been in a downward spiral for a hot retail minute now. The brand has faced not one but several PR crises of late and is failing to resonate with consumers amidst the emergence of new competitors better aligned with consumers’ shifting values. According to Seeking Alpha, the brand’s “protracted slump” is responsible for […]
The Anatomy of a Winning Pop-Up Shop
They’ve been fleeting fixtures on streets and in shopping centers for a while, but pop-up shops are here to stay. In fact, the strategy for pop-up shop success has evolved beyond its original goal of generating buzz and sales. Though they still boost revenue, these concepts now primarily help retailers test and improve upon on […]
How Retailers Are Thriving in The Resale Economy
We’ve come a long way since 2012, when Nordstrom selling secondhand shoes at Rack stores was the scandal du jour in the retail industry. In light of increasing environmental concerns, retail is evolving into what is called a “circular economy”–– an economy that doesn’t depend on finite resources or need to create waste to stay […]
5 Amazing Tales of Apparel Retail Comebacks
The retail world is littered with doom and gloom stories. It seems like every week there’s another retailer that has to close its stores or file for bankruptcy. But every so often, we get a feel-good story from a merchant that bounced back from the brink of extinction. This article will be about those companies […]
AI in Apparel Retail: From High Tech Gadgetry to Revenue Builder
Imagine a world in which apparel retailers and manufacturers truly know what customers will buy. One in which they can anticipate which products will be returned because of poor fit. One in which they can bring each store team’s attention to the products in the highest demand to ensure availability. And one in which they […]
How American Eagle is Building the Denim Brand of the Future
While some of American Eagle Outfitters (AEO)’s peers are fighting to stay relevant (like Aeropostale) and others are rebranding to weather choppy tides (like Abercrombie & Fitch), it’s been smooth sailing for American Eagle. In the last year alone, AEO achieved a company record of over $4 billion in net revenue after 17 straight quarters […]
5 Ways Lululemon Dominates the World of Athleisure
Lululemon debuted just two decades ago with a single pair of yoga pants. Now the athleisure behemoth is a bona fide lifestyle brand with an envy-provoking retail strategy, opening stores and launching new product lines at a frenzied clip. The Vancouver, Canada-based global activewear empire, which first attracted a cult following for its $100 yoga […]
