Analyze This: What Retailers Can and Can’t Do with Market Basket Analysis
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As customer acquisition costs and competition increases, creating new revenue opportunities with existing customers is fast becoming the most cost-effective […]
Conscious Capitalism: Retailers Reaping the Benefits?
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The concept of conscious capitalism was born in retail—co-created by John Mackey, one of the founders of Whole Foods. Arriving […]
Retail Store Heat Mapping: Hot or Not?
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Store heat maps can be an enormous help when it comes to understanding the functionality of your stores and how […]
How American Eagle is Building the Denim Brand of the Future
![top denim brands aeo](https://cb4.com/wp-content/uploads/2019/09/shutterstock_1468846151-1-1.jpg)
While some of American Eagle Outfitters (AEO)’s peers are fighting to stay relevant (like Aeropostale) and others are rebranding to […]
7-Eleven’s Tech Innovations, and How Other C-Stores Can Keep Up
![7-eleven c-store app](https://cb4.com/wp-content/uploads/2019/07/7-11.jpg)
With its expansive U.S. location count of 11,800, 7-Eleven dominates the convenience landscape. Beginning at its launch 92 years ago, […]
7 Ways to Crush it in Convenience Retail in 2019
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2018 was simultaneously record-setting and full of change for c-stores. In-store sales reached a record high of $242.2 billion, and […]
Five Below: What’s Behind this Discount Retailer’s Success?
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Despite the name, things are really heating up for Philadelphia-headquartered discount retailer Five Below. Wordplay aside, the numbers speak for […]
How to Increase Basket Size in Your C-Store
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Given how challenging it is to get customers to venture past the gas pump and into c-stores, convenience retailers must […]
CB4’s 1st Annual Convenience Store Loyalty Awards
![top loyalty program](https://cb4.com/wp-content/uploads/2019/02/advertisement-awesome-background-1051747-scaled.jpg)
Convenience store chains once thrived on driving impulse buys. Now, successful convenience retailers capitalize on unlocking customer loyalty. Implementing an […]
Naming a Product “Corn Knuckles” and Other Private Label Pitfalls
![retail private label strategy](https://cb4.com/wp-content/uploads/2019/01/shutterstock_1225341475.jpg)
Private label goods are now standard retail practice, especially in grocery. If executed well, a private label brand can drive […]