Privacy v. Personalization: How Retailers Like IKEA Walk the Line
Technology continues to advance at lightning speed, generating reams of data about when, where and what consumers like to shop. After studying the value that engaged customers can bring to their bottom line, smart retailers are eager to provide a personalized shopping experience. But as they leverage technology to create an optimal customer encounter, some […]
Year in Review: Most Epic Retail Collaborations of 2019
As brands vie for relevance in this rapidly-changing retail climate, they are discovering a key to success: forming collaborations to stay competitive. The best brand partnerships allow businesses to leverage each other’s strengths to reach more consumers and drive sales. Furthermore, such alliances help each retailer reap more insight into new markets and demographics. According […]
The Anatomy of a Winning Pop-Up Shop
They’ve been fleeting fixtures on streets and in shopping centers for a while, but pop-up shops are here to stay. In fact, the strategy for pop-up shop success has evolved beyond its original goal of generating buzz and sales. Though they still boost revenue, these concepts now primarily help retailers test and improve upon on […]
5 Ways Lululemon Dominates the World of Athleisure
Lululemon debuted just two decades ago with a single pair of yoga pants. Now the athleisure behemoth is a bona fide lifestyle brand with an envy-provoking retail strategy, opening stores and launching new product lines at a frenzied clip. The Vancouver, Canada-based global activewear empire, which first attracted a cult following for its $100 yoga […]
7 Things Legacy Retailers Should Know About Digital Native Brands
It’s no secret that online direct-to-consumer brands are upending traditional retail. The rise of Internet sales and marketing has birthed a slew of digital native brands offering quality products at lower prices by selling directly to the consumer. Dedicating themselves to understanding their customers and remaining nimble, these brands have seen explosive growth in recent […]
L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top
Born from the entrepreneurial spirit of a young chemist back in 1909, L’Oréal endures as one of today’s top beauty brands. Throughout its history, the company has cleverly combined innovation and design to build a legacy. Setting its sights on the 21st century, L’Oréal is poised to lead the world of beauty technology in the […]
CB4’s 1st Annual Apparel Retail Loyalty Awards
As traditional brick-and-mortar retailers fend against online rivals, loyalty programs are becoming crucial for meeting shoppers’ expectations and earning repeat business. Seeking to earn allegiance from customers who face a growing cornucopia of choices, today’s incentive programs are no longer focused solely on making the next sale. They aim to build a customer relationship for […]
Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019
After consolidating their real estate empires during the 20th century, big box retailers are shifting their focus to smaller spaces to meet the demands of 21st century shoppers. Early results show promise—the shrunken formats are boosting brick and mortar retail by catering to young, city-dwelling shoppers while cutting costs—and these pilots may prove instructive to […]
How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)
Carrying a variety of drug store and luxury brands, Ulta has carved a niche as a one-stop shop in a landscape rife with specialty beauty retailers. By developing a deep understanding of its customers and deploying the cutting-edge technology needed to attract them, Ulta has managed to grow sales in a competitive industry and join […]
