Privacy v. Personalization: How Retailers Like IKEA Walk the Line
Technology continues to advance at lightning speed, generating reams of data about when, where and what consumers like to shop. […]
Year in Review: Most Epic Retail Collaborations of 2019
As brands vie for relevance in this rapidly-changing retail climate, they are discovering a key to success: forming collaborations to […]
The Anatomy of a Winning Pop-Up Shop
They’ve been fleeting fixtures on streets and in shopping centers for a while, but pop-up shops are here to stay. […]
5 Ways Lululemon Dominates the World of Athleisure
Lululemon debuted just two decades ago with a single pair of yoga pants. Now the athleisure behemoth is a bona […]
7 Things Legacy Retailers Should Know About Digital Native Brands
It’s no secret that online direct-to-consumer brands are upending traditional retail. The rise of Internet sales and marketing has birthed […]
L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top
Born from the entrepreneurial spirit of a young chemist back in 1909, L’Oréal endures as one of today’s top beauty […]
CB4’s 1st Annual Apparel Retail Loyalty Awards
As traditional brick-and-mortar retailers fend against online rivals, loyalty programs are becoming crucial for meeting shoppers’ expectations and earning repeat […]
Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019
After consolidating their real estate empires during the 20th century, big box retailers are shifting their focus to smaller spaces […]
How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)
Carrying a variety of drug store and luxury brands, Ulta has carved a niche as a one-stop shop in a […]
