3 Most Common Ways Stores Frustrate Mission-Driven Shoppers
It’s not easy to increase store conversion with certain shoppers. The browsers. The showroomers. The price averse. They don’t walk in intending to buy, so there’s not much that you as a merchant can do to prevent them from leaving empty-handed. But how can you increase store conversion for mission-driven shoppers—i.e. those who walk in […]
Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders
If you follow retail, you’ve followed the work of Neil Saunders. He’s the media’s go-to expert for all things retail, and his insights have been published in the likes of Wall Street Journal, New York Times, and on CNN, NBC News, and more. No wonder Neil Saunders is widely considered one of retail’s most influential […]
Expert Spotlight: 5 Big Ideas from my Interview with KIZER & BENDER
Georganne Bender and Rich Kizer comprise the dynamic duo that is KIZER & BENDER. As “consumer anthropologists,” KIZER & BENDER’s client list reads like a “who’s who” in retail. Internationally lauded for their no-holds barred approach, their clients rely on them for timely advice on how to wow shoppers rise to the demands of our […]
How to Energize Your Retail Workforce
Anyone who’s ever worked in retail will tell you there’s a disconnect between store personnel and corporate retail teams. To customers, this might look like a retail employee engagement problem. Part of the challenge is employee turnover. According to a study by global consulting firm Korn Ferry, 29% of retail HR teams reported an increase […]
3 Ways CB4 Helps Grocers Bring Home the Bacon
38,000 supermarkets in the US bring in $650 billion per year, according to FMI and the U.S. Bureau of Labor Statistics. And thanks to big box retailers like Walmart and Target’s determination to capitalize on consumers’ enduring hunger, competition in grocery is cutthroat and profit margins razor-thin. Technology can help retailers modernize operations, reduce shrink, […]
3 Reasons CB4 is Tailor-Made for Apparel Retail
A lot of “retail technology” works in other verticals, but not in fashion. Apparel retail is unique. Each style an apparel retailer sells has seemingly innumerable deviations. Every tee shirt comes in various sizes and colors. Shoppers need to touch and feel clothes before they buy-in. They need to envision how clothes fit in with […]
A Peek Inside Whole Foods’ New C-Store & Takeaways for Grocers
Whole Foods is testing a new c-store concept. But Whole Foods Daily Shop, nestled alongside one of the grocer’s New York City supermarkets, is stocked with more than your average c-store fare. The c-store promises to have big implications for the future of Whole Foods and food retail at large. Here are 5 big insights […]
Staying on Top: Highlights of Levi’s Tech Infrastructure
Levi Strauss & Co. is rocking and rolling. The 166-year-old retailer (wait, what?) celebrated its 2nd IPO and $8 billion valuation in March, and Levi’s brand recognition is at an all-time high. The iconic red tag is still as ubiquitous and leather patch in back still considered as cool as ever. Levi’s success isn’t just […]
3 Ways Fashion Retailers are Using AI for Operational Efficiency
Today’s apparel retailers can choose from unending menu of high-tech offerings promising to transform their business. But not all technological tools–particularly those calling themselves artificial intelligence (i.e. fashion AI)–are created equal. In fact, after the 2019 NRF Big Show, the LA Times boldly announced that retailers are wasting their time on tech that looks exciting, yet doesn’t […]
How Digital Tech is Changing Human Life (and Retail) as We Know it
It’s nothing new to see avatars of ourselves reflected back at us in the digital world. For the last two decades we’ve been building social media profiles, setting up e-commerce shopping accounts, and collaborating with peers via personal devices. And yet, we still think of ourselves solely as physical beings. Prof. Irad Ben-Gal, co-founder of […]
