Capture Lost Sales & Improve Customer Experience

Proven to create net new sales between 0.5 to 2%. Correct operational issues affecting products with high local demand, improve customer experience, and inspire brand loyalty.

How it Works

By utilizing patented machine learning, CB4’s software leverages your POS data to detect in-store operational issues affecting items with high local demand.

Our web or mobile app alerts store managers to the issues within their stores, and gives guidance on how to quickly correct them. Once corrected, we track the ROI across the item, store, and chain, and deliver dashboards to you and your team showing program compliance and clear ROI.

  • No In-Store Hardware

  • POC in a Single Day

  • Uses Pre-Existing POS Data

  • Implementation in Days

Issues We Uncover

  • Product not visible

  • Pricing mismatch

  • Out of stock

  • Inventory discrepancies

  • Promotional label missing

  • Poor adherence to visual directive

  • Product still in storage room

The Ask from Your Team

Our software focuses on correcting operational issues affecting items with high local demand. That means minimum effort with maximum impact. On average, store managers receive 10-20 recommendations a week and spend about 3-5 minutes correcting each issue.

  • upload

    aggregated POS Data

  • receive


  • correct

    operational issues

  • track

    compliance and revenue gain

The CB4 Workflow

CB4 utilizes your pre-existing POS data to detect items with high unmet consumer demand at stores. Through patented machine learning, our solution determines whether the gap in demand is caused by an operational issue, and if so, reveals the statistically most probable operational issue inhibiting sales.

The store manager receives a recommendation and guidance on how to fix the issue and recover the lost sales opportunity. This results in measurable performance improvements in line with your team’s goals, including same-store growth, improved customer experience, better shelf and stocking appearance, and better adherence to visual directive.

Why our Customers Love our Solution

  • Teams spend on average only forty minutes per week executing CB4 recommendations

  • 95% program compliance rate across all clients

  • 0.5% - 2% net new sales

  • POC in a single day

Wesco Logo

CB4 & Wesco

Established in 1952 with a single store and three used gas pumps, Wesco has experienced continuous growth to include a distribution center, central bakery and deli, bulk fuel and propane business, seven Subway locations, and 52 convenience stores. Family owned and operated under the third generation of the Westgate family leadership, Wesco owes their success […]


“CB4 really understood our business goals. They are not simply a software company, but a partner in our success at Wesco. The execution of the operational and merchandising recommendations of CB4 has resulted in a significant sales gain.”

1.2 % Same-Store Growth
Improved Customer Experience
Improved Availability
Improved Floor Execution

Straightforward Reporting that Measures the Program's ROI

Shouldn't every software do this? How do you tie operational tasks directly to ROI? CB4’s reporting suite measures the response & compliance rate for CB4 tasks across your chain, as well as the realized and projected ROI from the program.