Privacy v. Personalization: How Retailers Like IKEA Walk the Line
Technology continues to advance at lightning speed, generating reams of data about when, where and what consumers like to shop. After studying the value that engaged customers can bring to their bottom line, smart retailers are eager to provide a personalized shopping experience. But as they leverage technology to create an optimal customer encounter, some […]
3 Things Traditional Retailers Can Do To Capture Sneakerheads Like Me
When someone says they’re a sneakerhead, what they’re really saying is, ‘If I buy another pair of shoes, I’m going to have to find a bigger apartment.’ It’s no joke to say that sneakerheads spend a lot of money on sneakers, often as many as they can possibly fit into their closet, and then some. […]
Thoughts on GameStop by Someone Who Loved GameStop
I’m 33 and I play videogames. That shouldn’t be a surprise, as the average age of video game players in the United States continues to rise (38% of players are now over 36 years old). What was once looked down on as a dorky pastime has become a nationally-televised sport, sponsored by brands like Coca-Cola, […]
L’Oréal’s Tech Arsenal: How The Legacy Brand Stays On Top
Born from the entrepreneurial spirit of a young chemist back in 1909, L’Oréal endures as one of today’s top beauty brands. Throughout its history, the company has cleverly combined innovation and design to build a legacy. Setting its sights on the 21st century, L’Oréal is poised to lead the world of beauty technology in the […]
How Ulta is Revolutionizing the Beauty Biz (With the Help of AI)
Carrying a variety of drug store and luxury brands, Ulta has carved a niche as a one-stop shop in a landscape rife with specialty beauty retailers. By developing a deep understanding of its customers and deploying the cutting-edge technology needed to attract them, Ulta has managed to grow sales in a competitive industry and join […]
Custom Retail in the World of Sporting Goods
Sporting goods occupy a unique spot in the custom retail market. Whereas many other products are either purchased as is or seeing a resurgence in customization, sports equipment and sportswear have been tinkered with by athletes, coaches, and trainers for the past several decades. This customization can range from simple logos and team colors all […]
In-Store Innovation: Lessons from the Apple Store
One of the biggest in-store innovation success stories of the last 20 years in brick and mortar retail has been the Apple store. Entering the market after the wildly effective reworking of the entire Apple brand, these stores were an innovative new way for tech manufacturers to directly reach customers. The Apple store has become […]
