3 Reasons Why Gamification Is Everything in Retail Technology
Gamification applies common game elements to non-game situations. Think competition, rules, points, and rewards. Gamification also brings out humans’ natural impulses to socialize, achieve tasks, and express themselves. Maybe you’re a retail business owner who uses customer loyalty programs, flash sales, and other reward-based practices to build your customer base. You’re already utilizing retail gamification […]
Privacy v. Personalization: How Retailers Like IKEA Walk the Line
Technology continues to advance at lightning speed, generating reams of data about when, where and what consumers like to shop. After studying the value that engaged customers can bring to their bottom line, smart retailers are eager to provide a personalized shopping experience. But as they leverage technology to create an optimal customer encounter, some […]
9 Ways to Train Your Retail Store Staff… For Real
If you think you’ve already given your store’s employees all the retail training they need, think again. Chances are, your store staff mentally checked out after learning the basics of your POS system and store merchandise zones. And, you’ve been far too busy to conduct one-on-one training, so your educational initiatives may have gone by […]
5 “Wow” Moments from My Visit to Nordstrom’s New NYC Flagship
When it comes to my relationship with department stores… “it’s complicated.” As a teen, I considered my local Neiman Marcus the epitome of taste and luxury. The place I picked up my first Kate Spade bag. When I moved to Manhattan in my early twenties, I was enamored with Bloomingdales 59th St. The just-in-reach accessibility […]
Retail Store Audits: Pitfalls to Avoid Before, During, & After Your Audit
Retail store audits. For many stores, they are akin to taking your vehicle for a tune up. The technician uses a computerized interface to identify operational issues with your vehicle’s systems, and provides targeted fixes for those problems. Retail store audits follow the same process but use different diagnostic tools and measurement criteria. A store’s […]
3 Reasons Why Dollar Stores Are On The Rise
When it comes to the rise of dollar stores, the numbers are somewhat staggering. Three-fourths of Americans live within five minutes of a Dollar General store, currently the largest US retail chain by store count. And while retailers around the country are closing at a record pace, Dollar General is adding almost 2,000 stores over a […]
Expert Spotlight: 3 Big Ideas from My Interview with The Retail Doctor
Bob Phibbs, The Retail Doctor, is an outspoken retail consultant with a massive audience. With a LinkedIn audience of 375K, Bob Phibbs is known for helping retailers create exceptional customer experiences to move merchandise. His SalesRX program is an online resource with quick and simple lessons that teach selling and people skills to store teams. […]
3 Things Traditional Retailers Can Do To Capture Sneakerheads Like Me
When someone says they’re a sneakerhead, what they’re really saying is, ‘If I buy another pair of shoes, I’m going to have to find a bigger apartment.’ It’s no joke to say that sneakerheads spend a lot of money on sneakers, often as many as they can possibly fit into their closet, and then some. […]
5 Key Takeaways from CB4’s NRF 2020 Big Ideas Panel
It wasn’t long ago that eyebrows went up at the thought of effectively using artificial intelligence in the store environment. Today, however, there’s increasing understanding that having a well-run store with a superb customer experience is essential—and AI can be the vehicle that helps deliver it. Yoni Benshaul, CEO of CB4, opened our Exhibitor Big […]
Watch the Throne: Can Wegmans Become King of New York?
Crowds at NikeTown to cop new Jordans. Queues for cancellation tickets to Hamiliton. Lines for cronuts (remember when those were A Thing?). Waiting is the bane of every New Yorker’s existence. So it came as a surprise to the uninitiated when hundreds of ‘Wegmaniacs’ waited in cold, rainy weather in Brooklyn’s remote Navy Yard for […]
