CB4’s 1st Annual Apparel Retail Loyalty Awards
As traditional brick-and-mortar retailers fend against online rivals, loyalty programs are becoming crucial for meeting shoppers’ expectations and earning repeat business. Seeking to earn allegiance from customers who face a growing cornucopia of choices, today’s incentive programs are no longer focused solely on making the next sale. They aim to build a customer relationship for […]
How CB4 Mitigates Loss Across Retail Chains
Despite advances in retail loss prevention, shrink continues to plague brick-and-mortar retailers—to the tune of $100B in 2017, according to RetailDive. With a global shrinkage rate of 1.82%, the problem is even more significant in the US, which has a national shrinkage rate of 1.85%. Fashion and accessories retailers are the hardest hit, with a […]
How to Increase Basket Size in Your C-Store
Given how challenging it is to get customers to venture past the gas pump and into c-stores, convenience retailers must ensure that once shoppers are in store, they’re purchasing as many items as possible. Yet, nearly 45% of c-store shoppers spend five minutes or less in stores, according to recent findings from GasBuddy. This is […]
Food Retailers: Know This Before Investing in a Grocerant
Competition continues to eat away at grocers. With the dawn of the new European discounters, online shopping, meal kit delivery and a general disdain for eating at home, there’s a lot to content with. Small wonder grocers’ market share is down 15% over the last decade. Phil Lempert, the self-styled Supermarket Guru, says the key […]
5 Click-and-Collect Pitfalls to Avoid (and Some Successes, too)
Click-and-collect (otherwise known as Buy Online and Pick Up In Store or “BOPIS”) has been steadily growing in popularity over the last few years. Research by Order Dynamics and Bell Howell found that during the 2018 holiday season, click-and-collect grew by more than 46%. The numbers tell us that BOPIS isn’t going away anytime soon, […]
Ready to Reduce In-Store Apparel Returns? Try These Tactics on For Size
Brick-and-mortar retailers are stuck between a rock and a hard place when it comes to return policies. From your customers’ perspective, online purchases make for seamless returns. E-commerce returns are often free, with labels included in the shipment box. Brick-and-mortar retailers, hungry to attract and retain shoppers, are increasingly expected to offer flexible return policies […]
How Customer Feedback is Driving Our Product Strategy in 2019
In 2018, the number of store managers using CB4 more than tripled from the previous year. As our client roster expanded, we had the chance to do store visits with all different types of retailers—fashion, convenience, grocery, pharmacy, and more. Our clients are innovators in their field, dedicated to enhancing their stores’ performance and deepening […]
Self-Driving Cars Are Coming. Is the Convenience Industry Ready?
A future with self-driving cars, also known as autonomous vehicles or “AVs,” seems inevitable. These machines, which leverage advanced cameras, computer vision, and sensors, in place of human inputs to steer automobiles automatically, are poised to change how we travel, where we live, and how we shop. It feels like every day a new headline announces another […]
The Rise of the Grocery CX Officer & Implications for the Industry
Frustration in aisle 7? A recent CB4 survey of more than 1,000 U.S. grocery shoppers found that when these consumers can’t find an item they want, more than half will ask a sales associate. But nearly as many shoppers (49%) admit they’ve headed to a local competitor instead. In recent years, the retail industry has […]
4 Cutting-Edge Technologies to Curb C-Store Theft
C-stores have unique challenges that make them ripe for crime. Products are easily accessible. Footprints are small. Many stores have a handful of employees. And many operate around the clock. It’s no wonder, then, that c-stores are popular targets of grab and go or armed robberies. And that doesn’t even take into account casual shoplifting, […]
