CB4’s 1st Annual Grocery Store Loyalty Awards
There are plenty of reasons why shoppers choose a particular grocer: convenience, price, and product selection among them. But in this highly competitive landscape, a unique loyalty program is another way to differentiate your chain from your competitors. Over the past year, CB4 has watched with excitement as grocers have continued to innovate with top […]
5 Partnerships That Could Transform Your Local Walgreens
No doubt that Walgreens Boots Alliance—which owns the U.S.-based Walgreens and the UK-based Boots pharmacies—has seen recent challenges. Stefano Pessina, Walgreens’ executive vice chairman, CEO and largest individual shareholder, said Q2 was “the most difficult quarter we have had since the formation of Walgreens Boots Alliance.” He identified “market challenges and macro trends” as the […]
5 Ways to Attract Retail’s Conscious Consumer
Voters have to wait years to register their opinions at the ballot box, but consumers can vote with their wallets every day. And as ‘Buycotting’ campaigns—from #DeleteUber to the war on plastic straws—become increasingly effective means of activism, more and more consumers are putting their money where there values are. This rise in so-called conscious […]
Five Below: What’s Behind this Discount Retailer’s Success?
Despite the name, things are really heating up for Philadelphia-headquartered discount retailer Five Below. Wordplay aside, the numbers speak for themselves. In 2018 alone, Five Below opened 125 new stores, and had opened an additional 35 in the first quarter of 2019, with plans for 145-150 more before the year is over. Adding to its […]
CB4’s 1st Annual Apparel Retail Loyalty Awards
As traditional brick-and-mortar retailers fend against online rivals, loyalty programs are becoming crucial for meeting shoppers’ expectations and earning repeat business. Seeking to earn allegiance from customers who face a growing cornucopia of choices, today’s incentive programs are no longer focused solely on making the next sale. They aim to build a customer relationship for […]
The Rise of the Grocery CX Officer & Implications for the Industry
Frustration in aisle 7? A recent CB4 survey of more than 1,000 U.S. grocery shoppers found that when these consumers can’t find an item they want, more than half will ask a sales associate. But nearly as many shoppers (49%) admit they’ve headed to a local competitor instead. In recent years, the retail industry has […]
How Nike Slayed 2018, and Takeaways for Fashion Retailers
2018 was a year full of wins for Nike, on the field and off. The brand’s iconic swoosh was ubiquitous at the 2018 World Cup before a television audience of nearly 3.6 billion people—the third-most-viewed television broadcast of all time. By Nike’s count, 60% of the athletes competing in the tournament’s opening round wore Nike […]
Retailers: Use Negative Yelp Reviews to Your Advantage in 5 Steps
A century ago, P.T. Barnum declared, “there’s no such thing as bad publicity.” In today’s highly charged and highly connected world, dealing with a negative review requires the precision of a high-wire act. One negative review can result in 30 lost customers or provide information to improve the overall business. Many retailers will stop at […]
CB4’s 1st Annual Convenience Store Loyalty Awards
Convenience store chains once thrived on driving impulse buys. Now, successful convenience retailers capitalize on unlocking customer loyalty. Implementing an effective loyalty program enables retailers to retain customers, increase market share, drive higher cart value, and communicate more broadly with customers. To ensure that they can successfully reap these benefits, however, retailers must provide an […]
Why Big Brick-and-Mortar Retailers Are Thinking Small in 2019
After consolidating their real estate empires during the 20th century, big box retailers are shifting their focus to smaller spaces to meet the demands of 21st century shoppers. Early results show promise—the shrunken formats are boosting brick and mortar retail by catering to young, city-dwelling shoppers while cutting costs—and these pilots may prove instructive to […]
