Outlet Store Challenges: The DIESEL Store Interview

Sean Demers was behind the register wearing DIESEL jeans and a black t-shirt when I applied for my first job […]

Clienteling: Retail Realness with Dorian Nicholson


Before we get to clienteling, let’s start with Dorian Nicholson. People walk into Dorian’s store just to take his picture. […]

Inside Store Operations: Denimwall, the South Beach Interview

Winnie Tchamlesso: Denimwall, Store Manager Winnie learned early on that weather matters. It was a skill she developed as a […]

Inside Store Operations: The G-Star RAW Interview

Vivian Magana: G-Star RAW, Store Manager Vivian Magana is wearing sustainable denim. The yarn is made from plastic waste. She’s […]

How One Retailer’s Productivity Point System Failed Employees

Not Busy This statement was for customers. It was written on the back of every employee uniform and worn throughout […]