Outlet Store Challenges: The DIESEL Store Interview
Sean Demers was behind the register wearing DIESEL jeans and a black t-shirt when I applied for my first job in retail. He smiled when he looked at my resume. I had zero experience. It showed from my inability to navigate the stockroom to my disorientation on the sales floor. I had to ask Sean […]
Clienteling: Retail Realness with Dorian Nicholson
Before we get to clienteling, let’s start with Dorian Nicholson. People walk into Dorian’s store just to take his picture. It happens at least once a day. Piercings hang from his nose, lips, ears and cheeks. He’s been known to rock dreadlocks, mohawks, braids and bleach. Dorian is fit. Listens to EDM. No one is […]
Inside Store Operations: Denimwall, the South Beach Interview
Winnie Tchamlesso: Denimwall, Store Manager Winnie learned early on that weather matters. It was a skill she developed as a store manager in the outdoor shopping district of Miami. June was hurricane season. July averaged in the 90s. Beaches on the southern tip of Florida were still empty in August. Winnie steadied her Cuban coffee […]
Inside Store Operations: The G-Star RAW Interview
Vivian Magana: G-Star RAW, Store Manager Vivian Magana is wearing sustainable denim. The yarn is made from plastic waste. She’s explaining this to one of her clients as he’s walking out the dressing room and zipping up the men’s version from the same collection. The client in the dressing room needs to go up a […]
How One Retailer’s Productivity Point System Failed Employees
Not Busy This statement was for customers. It was written on the back of every employee uniform and worn throughout the bookstore corporation’s 34 locations. No issues or confusion had been reported. As the store manager of the company’s first American brick-and-mortar, I was asked for feedback. Was it clear? I respectfully suggested that American […]
