5 Strategies for Victoria’s Secret in 2020
Victoria’s Secret has been in a downward spiral for a hot retail minute now. The brand has faced not one but several PR crises of late and is failing to resonate with consumers amidst the emergence of new competitors better aligned with consumers’ shifting values. According to Seeking Alpha, the brand’s “protracted slump” is responsible for […]
How Retailers Are Thriving in The Resale Economy
We’ve come a long way since 2012, when Nordstrom selling secondhand shoes at Rack stores was the scandal du jour in the retail industry. In light of increasing environmental concerns, retail is evolving into what is called a “circular economy”–– an economy that doesn’t depend on finite resources or need to create waste to stay […]
5 Ways to Increase Conversion in Retail & Prevent Store Walkaways
As a retailer, there’s nothing more heartbreaking than to see a seemingly interested customer turn around and walk out the door. Most of the time, you won’t even know why it happened. But identifying the small factors that are steadily eating away at your conversion rate can help you ensure that it doesn’t keep happening. […]
