3 Reasons Why Gamification Is Everything in Retail Technology
Gamification applies common game elements to non-game situations. Think competition, rules, points, and rewards. Gamification also brings out humans’ natural impulses to socialize, achieve tasks, and express themselves. Maybe you’re a retail business owner who uses customer loyalty programs, flash sales, and other reward-based practices to build your customer base. You’re already utilizing retail gamification […]
9 Ways to Train Your Retail Store Staff… For Real
If you think you’ve already given your store’s employees all the retail training they need, think again. Chances are, your store staff mentally checked out after learning the basics of your POS system and store merchandise zones. And, you’ve been far too busy to conduct one-on-one training, so your educational initiatives may have gone by […]
Retail Store Audits: Pitfalls to Avoid Before, During, & After Your Audit
Retail store audits. For many stores, they are akin to taking your vehicle for a tune up. The technician uses a computerized interface to identify operational issues with your vehicle’s systems, and provides targeted fixes for those problems. Retail store audits follow the same process but use different diagnostic tools and measurement criteria. A store’s […]
The Very Hungry Carter-pillar: How Carter’s Ate Up the Competition
Kids’ apparel has been a tricky vertical to nail for many retailers. Previously successful brands such as Babies R Us, Gymboree, and Crazy 8 have failed to stay afloat, and some that have survived—like The Children’s Place—are shuttering stores. But despite the turbulence in the category, one company seems to be holding steady year after […]
5 Amazing Tales of Apparel Retail Comebacks
The retail world is littered with doom and gloom stories. It seems like every week there’s another retailer that has to close its stores or file for bankruptcy. But every so often, we get a feel-good story from a merchant that bounced back from the brink of extinction. This article will be about those companies […]
Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More
Bankruptcy. It’s not pretty, but it happens. And in the retail world, it seems like there’s another company filing for bankruptcy every other week. This year alone, the industry has seen 16 major bankruptcies, including filings from Charlotte Russe, Payless ShoeSource, and Gymboree, among other stores. To be clear, retail as a whole is alive […]
6 Ways to Enhance Your Retail Hiring and Onboarding Processes
The performance of your retail business largely depends on your staff. Yes, great systems and technologies are essential, but it’s the people who work in your store who will ultimately connect with your customers and drive sales. That’s why it’s not enough to hire the right individuals; you also need to train them properly. While […]
7 Tips to Supercharge Your Retail Influencer Strategy
Social media influencers have taken the marketing world by storm. They’ve challenged traditional advertising practices that typically involve celebrity endorsements, print ads, TV commercials, out-of-home, and direct mail. Marketing budgets are now shifting towards influencer campaigns. Why? Simple: consumers trust them. Research shows that 92% of consumers trust influencers more than traditional celebrities and 49% […]
Retailers are Joining the Rental Economy. Who Will End Up on Top?
If you’ve been paying attention, you may have noticed an interesting change in consumer behavior: a growing number of shoppers are choosing to rent instead of buy. This trend is a lot more prevalent in the apparel market, but verticals like home furnishings are starting to catch on. According to the market research firm GlobalData […]
5 Tech Innovations Responsible for H&M’s Turnaround
A little less than a year ago, H&M was grappling with a number of issues that diminished the retail experience and their bottom line. Not only was it suffering from a sales slump, but the company had a stockpile of unsold inventory worth $4 billion, struggled with style misses and snafus, and was falling behind […]
