Retail Predictions: 5 Pre-Pandemic Projections That Are Remarkable in Retrospect

At the start of 2020, analysts, journalists, CEOs, and others were busy making retail predictions for the year to come. […]
RFID in Food Retail: Will Stores Bite?

RFID technology—short for “radio-frequency identification”—is often associated with controlling inventory and reducing theft. It uses electromagnetic fields to identify and […]
5 Ingredients That Make Kroger a Customer Favorite in the Food Retail Industry

Customer delight on aisle three! The Kroger Co., the Cincinnati-based, largest pure-play supermarket chain in the country, had more than […]
Retail Industry Trends: Make a List and Check it Twice for a Successful Holiday Season

Before we can say 2020 is a “wrap,” there’s still shopping to be done. The challenge? For many, the impending […]
5 Key Takeaways from CB4’s NRF 2020 Big Ideas Panel

It wasn’t long ago that eyebrows went up at the thought of effectively using artificial intelligence in the store environment. […]
CB4’s 1st Annual Grocery Store Loyalty Awards

There are plenty of reasons why shoppers choose a particular grocer: convenience, price, and product selection among them. But in […]
The Rise of the Grocery CX Officer & Implications for the Industry

Frustration in aisle 7? A recent CB4 survey of more than 1,000 U.S. grocery shoppers found that when these consumers […]
How International Retailers are Digitizing Customer Experience

US brick-and-mortar retailers at the shores of transformative customer experience innovations might be hesitant to dive in. But that ocean […]
How Top Retailers Use Mobile Tech to Boost Employee Motivation

Engaged, inspired employees can make all the difference in the brick-and-mortar environment. But there’s a twist on that road to […]
Kohl’s x CB4 NRF Panel: How to Satisfy Mission-Driven Shoppers

Kohl’s VP of Technology, Shweta Bhatia heads up the retailer’s in-store learning labs. These labs test innovative technology solutions and […]