Store Planning: The Changing Face of Retail Store Formats
Experimenting with store formats is one of the primary ways retailers are trying to connect with customers, maximize their shelf space and reposition themselves. While their efforts often involve in-store technology, a growing number of stores are changing their store formats, building more intimate small-format stores. The new store formats have emerged as testing grounds […]
Peak Convenience: Mobile Ordering in Convenience Stores
Fast food restaurants, fast casual places, and even Disney World restaurants aren’t the only food vendors that use mobile ordering. The next frontier: mobile ordering for convenience stores. Mobile ordering. Some convenience store chains currently offer the service, however, it’s not widespread. Convenience store owners should prepare now and capture the mobile market. Why? You […]
Technology In Retail Stores: A Double Edged Sword
Technology in retail stores can actually decrease our connection with a store. Picture this: You walk into a store and every inch of it is screaming for your attention. A notification dings on your phone welcoming you to the store while you stare at a series of digital screens with ads. You might feel like […]
Using Experiential Retail to Create Memorable Brand Experiences
My first experience with experiential retail happened before it was even a thing. One of the highlights of my youth was accompanying my parents to Walmart and experiencing the nirvana that came courtesy of the demo gaming consoles in the electronics section. There was no better way to hook me on a game than letting […]
How to Use A Customer Loyalty Program to Increase Sales
Do you have a customer loyalty program in place? If you haven’t implemented a customer loyalty program, it’s time to start. Loyalty programs help improve the customer experience, drive sales and provide valuable data to help retailers better understand their customers. Loyalty programs have become increasingly popular for a very simple reason: they work. U.S. […]
Paper Coupons: Still Relevant for Retailers in a Digital World?
The first paper coupons date back to 1887 when households received an offer for a free glass of Coca-Cola. The company used the coupon to promote the new soda to the masses through a coupon sent via mail. Other brands followed suit with their own offers and The Nielsen Coupon Clearing House arrived in 1957 […]
Speak and Shop: How IT Teams Use Retail Voice Technology
With the arrival of voice assistants for smartphones and speakers has come a new frontier: retail voice technology. Voice assistants like Alexa and Google Home aren’t going anywhere any time soon: voice-enabled speakers are predicted to be in 55% of U.S. households by the year 2022. Americans are using them steadily, and the field is […]
Killer Retail Apps that Improve the In-Store Experience
Our phones have become an integral part of our relationship with retail as the devices assist us in connecting to stores, and help us look up hours or information. Studies show that nearly 60% of shoppers look up product information and prices while using their mobile phones in stores. The industry has embraced apps heartily […]
What You Need to Know About Grocery Store Technology
The retail industry continues to invest in technology to create a more seamless shopping experience especially in this world of omnichannel. Increasingly, methods to pick up groceries have been simplified, especially with the invention of online shopping, but it’s not just Amazon offering the services. Grocers are making investments in technology to allow customers to […]
How Retail Technology Investments Improve Same-Store Growth
Technology has found its way into the retail industry and has revolutionized many aspects of the retail process. Whether it’s offering a streamlined sales system, creating digital coupons, or just informing customers via an interactive kiosk, technology is one of the best weapons in driving growth. Store operators have a great opportunity to use retail […]
