Smart Fitting Rooms: Mango & Ralph Lauren Get Wise
From RFID sensors to beacons to digital kiosks and signs, IoT in retail is everywhere. Much of the discussion around the Internet of Things (IoT) in retail is about how it will change the customer experience. However, you can also leverage IoT devices as tools to benefit your employees. Smart fitting rooms represent one way […]
Omnichannel Retail and the New Role of Stores
Today’s consumer loves convenience. Most retailers have made it as easy as possible for them to shop without ever leaving the house. Even so, brick-and-mortar is not dead—not even on life support. Shopping in-store is still the center of the customer relationship. What retailers are shifting toward now is not purely online or in-store but […]
IoT in Retail: Changing the Customer Acquisition Landscape
IoT in retail has the ability to complete revolutionize customer acquisition. In the world of retail, customer acquisition holds great importance. Retailers focus a considerable amount of effort in many channels to acquire new customers. While the cost of customer acquisition continues to rise, and consumers become more fickle, retailers need new tools to attract […]
Retail Supply Chains Just Got Smarter: AI and the Supply Chain
The impact of artificial intelligence (AI) on retail continues to grow, finding its way into enabling better processes and outcomes throughout the industry. With the power of AI, retailers can make major improvements to the customer experience, in-store features, and more. Lots of pieces have been written about AI’s effect on these aspects. Now, it’s […]
AI and the Customer Experience: Today and Beyond
In the retail industry, the customer experience is more important than ever. With so much competition from e-commerce, many shoppers need a compelling reason to visit brick-and-mortar locations. This pressure has been the catalyst for re-imagining how AI and the customer experience. In fact, Gartner predicts that by 2020, 85% of customer interactions will be […]
Retail IoT: Tailored In-Store Experiences and Precise Messaging
No one would ever say retailers don’t hustle. Consider all the change that’s happened over the last decade. Shopping became easier and more convenient while options have expanded. Well-known retail brands have crumbled and filed for bankruptcy. Retail isn’t endangered. Rather, it’s evolving. The smart brands have, anyway. It’s true, brick-and-mortar stores have seen declines. […]
Retail IoT Solutions Impacting the In-Store Customer Experience
Retail IoT solutions are affecting the customer experience in-store, yielding lots of benefits and higher revenues. IoT is everywhere, changing the physical world around us. Retail is no exception. IoT is becoming a fundamental part of the retail environment. If you’re unsure about how to implement IoT or are struggling to reap a return, these […]
