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Research & Reports

Your hub for heavily researched insights written by industry experts. No spam. No fluff. Whether you’re a professional in apparel, convenience, grocery, or specialty retail, there’s something here for you.

The 2020 Grocery Store Customer Experience Survey

We surveyed 1,000+ grocery shoppers to see what’s most important to them when they visit the grocery store. The goal was to gai...
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How to Unlock the Potential of Your Part-Time Retail Workforce

Back to Retail Content In this white paper, CB4 reveals retail’s increasing reliance on part-time associates and shares p...
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The Most Common Threats to Retail Execution

Learn what store managers told us about threats to store execution and what shoppers told us about how these affect their purch...
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2019 Apparel Store Customer Experience Survey

In the survey of over 1,500 shoppers across 90+ stores, you’ll learn: • How apparel categories stack up to meeting shopper e...
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Why Machine Learning is the Key to Driving Same-Store Sales

In this article we discuss three obstacles to improving same-store sales and how machine learning helps solve them.
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Spotlight Q2 2019: CB4’s Retail Magazine

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, convenience...
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How CB4 Creates IT Department Heroes

In this article, learn how CB4 helps operations and IT teams accomplish their shared goals with a minimum requirement of resour...
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C-Store Customer Feedback Survey

In this report, learn what convenience shoppers care most about, and how they rank the top c-store brands according to experien...
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Three AI Solutions Transforming Store Walks

In this article learn how top retail brands are using AI to improve their store walks and ability to discover and correct floor...
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Three Interviews with Top Women in Grocery

In these interviews, learn how the top women in grocery are tackling challenges in the industy, and what they think are the key...
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The Supermarket Customer Feedback Survey

In this survey, we asked 1,500 grocery shoppers about their experiences with the industry's biggest brands. Learn what's most i...
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How Traditional Sales Analytics Holds Retailers Back

Even retailers whose stores use BI tools suffer from low hit rate and lack clear revenue gain. In this article, we examine why.
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Spotlight Q1 2019: CB4’s Retail Magazine

A comprehensive overview of our perspective on the retail industry and into each vertical that we service: fashion, convenience...
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2019 C-Store Operations Survey

This exclusive survey from CB4 and Convenience Store Decisions touches on all aspects of c-store operations, summarizing respon...
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Practical Applications of AI in Retail

How can machine learning and AI transform store operations? This question strikes at the heart of what we do and is subject of ...
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How Retailers Are Responding to Coronavirus: A Timeline