5 New Rules for Retailing in a Recession
Back in 2009 during the Great Recession, Harvard Business Review published a piece by Ken Favaro, Tim Romberger, and David Meer entitled “Five Rules for Retailing in a Recession.” In this article, we’ll take a look at the rules the authors laid out and see whether they stand up in today’s crises. And if they […]
5 “Wow” Moments from My Visit to Nordstrom’s New NYC Flagship
When it comes to my relationship with department stores… “it’s complicated.” As a teen, I considered my local Neiman Marcus the epitome of taste and luxury. The place I picked up my first Kate Spade bag. When I moved to Manhattan in my early twenties, I was enamored with Bloomingdales 59th St. The just-in-reach accessibility […]
Expert Spotlight: 3 Big Ideas from My Interview with The Retail Doctor
Bob Phibbs, The Retail Doctor, is an outspoken retail consultant with a massive audience. With a LinkedIn audience of 375K, Bob Phibbs is known for helping retailers create exceptional customer experiences to move merchandise. His SalesRX program is an online resource with quick and simple lessons that teach selling and people skills to store teams. […]
Apparel
Sophisticated (but Simple) AI for Next-Level Apparel Store Operations. Empower store managers. Delight shoppers. Restore lost sales. watch a demo What is Spotlight? CB4’s solution empowers store managers to correct costly execution problems in their stores, one AI-powered recommendation at a time. Unlike traditional retail analytics, Spotlight uses patented AI and machine learning algorithms to […]
3 Most Common Ways Stores Frustrate Mission-Driven Shoppers
It’s not easy to increase store conversion with certain shoppers. The browsers. The showroomers. The price averse. They don’t walk in intending to buy, so there’s not much that you as a merchant can do to prevent them from leaving empty-handed. But how can you increase store conversion for mission-driven shoppers—i.e. those who walk in […]
Expert Spotlight: 6 Big Ideas from my Interview with Neil Saunders
If you follow retail, you’ve followed the work of Neil Saunders. He’s the media’s go-to expert for all things retail, and his insights have been published in the likes of Wall Street Journal, New York Times, and on CNN, NBC News, and more. No wonder Neil Saunders is widely considered one of retail’s most influential […]
5 Amazing Tales of Apparel Retail Comebacks
The retail world is littered with doom and gloom stories. It seems like every week there’s another retailer that has to close its stores or file for bankruptcy. But every so often, we get a feel-good story from a merchant that bounced back from the brink of extinction. This article will be about those companies […]
Retail Bankruptcies of 2019: Lessons Learned from Forever 21, Gymboree, & More
Bankruptcy. It’s not pretty, but it happens. And in the retail world, it seems like there’s another company filing for bankruptcy every other week. This year alone, the industry has seen 16 major bankruptcies, including filings from Charlotte Russe, Payless ShoeSource, and Gymboree, among other stores. To be clear, retail as a whole is alive […]
Customers
Customers Harold and Maude. Han and Leia. Ross and Rachel. Everyone loves a good partnership. Learn how some of the brightest names in apparel, convenience, grocery, and specialty retail are falling and staying in love with CB4. watch a demo A few of our customers: Our Case Studies
The 7 Most Common Obstacles to Brick-and-Mortar Execution
Even the most customer-obsessed brick-and-mortar stores suffer from execution problems that obstruct sales and damage the shopping experience. As your retail chain expands its footprint and as you add more SKUs to your assortment, it becomes harder to understand how pervasive these issues are and how much they cost you. We’ve worked with retailers that […]
