Upcoming Event
NextPoint 2020 x CB4
Oct 7-8, 2020/New York
FMI x CB4
Jan 22-25, 2021/Phoenix
Watch how CB4 can help you drive revenue and improve customer experience
In this short video shot at NACS 2018 by Convenience Store Decisions, hear Wilsons’ Director of Operations, Doug Macdonald, describe his partnership with CB4.
The interview touches on several important points, including the increase in gross margin dollars, compliance by store staff, and the overall value proposition for adopting CB4.
“I was a little skeptical that an algorithm could change our business the way it was suggested, but it’s been really great. The execution has been easy, participation has been 100% every week at every store, and we’re seeing positive results everywhere in gross margin dollars.” – Doug Macdonald, Director of Operations, Wilsons
CB4. 131 Finsbury Pavement EC2A 1NT London United Kingdom
CB4. Arieh Shenkar St 1 4672501 Herzliya Israel