CB4 & Wilsons Partnership Overview

In this short video shot at NACS 2018 by Convenience Store Decisions, hear Wilsons’ Director of Operations, Doug Macdonald, describe his partnership with CB4.

The interview touches on several important points, including the increase in gross margin dollars, compliance by store staff, and the overall value proposition for adopting CB4.

“I was a little skeptical that an algorithm could change our business the way it was suggested, but it’s been really great. The execution has been easy, participation has been 100% every week at every store, and we’re seeing positive results everywhere in gross margin dollars.” – Doug Macdonald, Director of Operations, Wilsons