CB4 & Wesco

In this case study, learn how Wesco partnered with CB4 to solve operational & merchandising issues while increasing same-store growth by 1.6%

Established in 1952 with a single store and three used gas pumps, Wesco has experienced continuous growth to include a distribution center, central bakery and deli, bulk fuel and propane business, seven Subway locations, and 52 convenience stores. Family owned and operated under the third generation of the Westgate family leadership, Wesco owes their success to their focus on customer experience, a savvy retail strategy, and their embrace of new technologies.

Ensuring that customers get a consistent experience across store locations isn’t an easy task. Not long ago, Wesco relied on store walks to fix operational issues like mislabeled products, unexecuted planograms, out of stocks, and more. Time is money and store walks carry a hefty labor cost, forcing Wesco to only execute them twice per month. In addition, human observation has its failures, and internal reporting didn’t provide accurate enough insight on store and SKU levels.