CB4 & Shufersal

Shufersal is a supermarket chain in Israel with approximately 250 stores, 12,000 employees, and $3B in sales. The company operates four different store formats: convenience (Express), neighborhood grocery (Sheli), discount (Deal), and deep discount (Yesh).

By analyzing Shufersal’s sales data, CB4’s solution uncovers hidden consumer demand patterns. These patterns are used as highly accurate benchmarks to predict consumer demand at a store and SKU level. Based on these benchmarks the solution alerts store and category managers to SKUs which are not fulfilling their sales potential and provides specific operational guidance around issues such as in-store customer experience and inventory discrepancies in order to increase revenue.

See how much Shufersal increased their same-store growth and how they improved the in-store customer experience in this case study.